Orderly Wellness Corporation

Director of Content Strategy

Orderly Wellness Corporation

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $145,000 - $190,000 per year

Job Level

Lead

About the role

  • own and evolve the content strategy across a multi-brand healthcare portfolio, including early-stage and high-growth brands
  • establish shared principles, playbooks, and standards while allowing for distinct brand voices and positioning
  • serve as the senior content partner to each of these business units
  • define content strategies that support brand awareness, demand generation, product adoption, and lifecycle marketing
  • translate complex healthcare, clinical, and regulatory concepts into clear, compelling narratives for B2B, B2B2C, and consumer audiences
  • oversee content across owned and paid channels, including websites and landing pages, thought leadership and educational content, email and lifecycle programs, sales enablement and partner materials, social, video, and emerging formats
  • lead, mentor, and scale a high-performing content team, including social media strategists, writers, editors, and content creators
  • define success metrics for content across business units, balancing brand health, engagement, and revenue impact.

Requirements

  • 10–15+ years of experience in content strategy, brand, or editorial leadership, with senior-level ownership
  • proven success in B2B and B2B2C healthcare (digital health, wellness, medtech, pharma, payer, or provider experience strongly preferred)
  • experience overseeing multiple brands or products simultaneously, ideally within a portfolio or holding-company structure
  • deep understanding of healthcare audiences, regulations, and trust-based communication
  • strong executive presence with the ability to influence cross-functional leaders
  • exceptional storytelling, editorial judgment, and strategic thinking.
Benefits
  • medical, dental, and vision coverage with strong employer contribution
  • FSA and HSA options (with potential employer contributions)
  • 401(k) with company match
  • generous paid time off
  • paid parental leave
  • mental health and family-planning support
  • access to professional development resources
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategybrand leadershipeditorial leadershipstorytellingstrategic thinkingcontent metricsdemand generationlifecycle marketingB2B marketingB2B2C marketing
Soft Skills
executive presenceinfluencementoringteam leadershipcommunicationeditorial judgmentcollaborationcreativityproblem-solvingadaptability