Director, Marketing – Brand Lead
Orca
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Job Level
About the role
- Leads the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics that maximize market penetration and product adoption
- Drives development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategy
- Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs to enable a robust promotional launch
- Lead Orca-T message development across HCP and patient audiences, including insights generation and analysis
- Lead the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets
- Contribute to omnichannel strategy, deployment, and management
- Manage agency partners effectively to deliver consistent results
- Contribute to advisory board content, execution, and analysis
- KOL Engagement at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams
- Lead consistent engagement with Sales team to ensure optimization of messaging and assets
- Effectively manage the promotions tactical budget to Launch Readiness and Orca-T launch
- Manage one Product Marketing FTE
Requirements
- Bachelor’s degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred
- 10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, Commercial Strategy, and/or Sales
- Experience in hematology/oncology and/or bone marrow transplantation and marketing complex, novel products in therapeutic areas of high unmet need
- Proven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes
- Track record of cross-functional collaboration
- Prior people management experience preferred
- Willingness to travel up to 20%
Benefits
- Competitive medical, dental, and vision benefits
- PTO
- 401(k) plan
- Life and accidental death and disability coverage
- Parental leave benefits
- Subsidized daily lunches and snacks at our on-site locations
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
HCP engagement strategiespromotional launch strategiesmarket researchmessage developmentpromotional tacticsadvertising campaignsbudget managementcross-functional collaborationproduct marketingbiopharmaceutical marketing
Soft Skills
leadershipproject managementcommunicationstrategic thinkingcollaborationprioritizationagency managementinsights generationteam engagementadaptability
Certifications
Bachelor’s degreeMBA or advanced degree