Growth Marketing Manager

Orbital

Growth Marketing Manager at Orbital Copilot turning existing demand into qualified leads. Collaborating with cross-functional teams to enhance the conversion engine and reporting metrics.

Posted 7/9/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Own the owned-channel conversion engine — turning existing demand and our database into qualified leads, meetings and pipeline.
Build and run lifecycle and nurture programs (email, automated journeys, segmentation) that move contacts from interest to opportunity.
Own the website as a conversion asset post-launch to improve conversion rates: landing pages, forms, conversion tracking and continuous A/B testing.
Grow organic and SEO performance, and increasingly optimise for AIO as discovery shifts.
Work closely with the Demand Generation Manager and the content team to maximize the pipeline impact of campaigns, content, traffic, and audience growth.
Run a constant test-and-learn program across your channels, with the autonomy to experiment and the data to prove what works.
Partner with Sales to improve MQL-to-meeting and account conversion rates, including handoff quality, follow-up visibility, conversion dashboards, and feedback loops on lead and account quality.
Define and report on the metrics that matter: conversion rates, pipeline from owned channels, and contribution to net-new and influenced pipeline, partnering with RevOps on attribution.

Requirements

What you’ll need

Demonstrable experience owning email, website and organic in a B2B context (ideally SaaS or AI), with a track record of converting existing demand into pipeline.
A hands-on operator who is fluent in your marketing automation platform (HubSpot or similar), CMS and analytics.
Strong data and analytical instincts. You test, measure and iterate, and you can clearly show the pipeline impact of your work through dashboards, reporting, and conversion analysis.
Experience improving database performance, segmentation, nurture, MQL conversion, and sales follow-up, with a practical understanding of how marketing activity turns into account engagement and pipeline.
A high bar for quality, especially in written and landing-page copy and in the customer-facing experiences you ship.
Comfort with ambiguity and pace. You take ownership, set your own priorities, and operate well in a lean, scaling team.
A growth mindset and genuine curiosity about our customers and the market we serve.

Benefits

Comp & perks

Offers Equity
Offers Bonus
In Office Bonus

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Lead GenerationSegmentationNurture ProgramsA/B TestingConversion TrackingSEO PerformanceMQL ConversionReportingDashboard CreationContent Strategy

Soft Skills

OwnershipAdaptabilityGrowth MindsetCuriosityAttention to Detail