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Retention Specialist
Orbio WorldRetention Specialist at Orbio World developing strategies to enhance customer loyalty and engagement. Managing email and SMS campaigns while analyzing user behavior for improvement.
About the role
Key responsibilities & impact- Develop a brand retention strategy and lead the execution across retention initiatives
- Own retention performance by focusing on customer lifecycle, repeat purchase behavior, and long-term customer value
- Manage engaging email and SMS campaigns tailored to target audiences
- Analyze user behavior and identify missing growth opportunities
- Establish and manage email and SMS automations; run A/B tests to enhance customer engagement
- Segment contact lists to deliver personalized content based on user behaviors and interactions
- Conduct a thorough analysis of retention channels' performance to shape future retention marketing strategies
- Continuously optimize email, SMS content, and settings for improved deliverability, open rates, and click-through rates with a high focus on revenue
- Demonstrate your knowledge of conversion-oriented best practices
Requirements
What you’ll need- Proven hands-on experience in email marketing or digital marketing
- Previous experience with any ESP (Klaviyo, Omnisend or other)
- Confidence using analytics and reporting tools to track performance and measure impact
- Curiosity and willingness to deeply understand customer behavior and lifecycle dynamic
- Ability to handle multiple projects simultaneously
- Proficiency at analyzing customer and campaign data and converting it into insights and action plans
- A can-do attitude and excitement about the digital world
Benefits
Comp & perks- Take your birthday off
- Wrap up two hours earlier on Fridays
- Enjoy one work-from-home day each week
- 20 extra remote days from anywhere in the world
- Use your personal budget for courses or conferences
- Grab any book you need
- Join internal trainings, guest lectures, and more
- Feel supported with prepaid therapy sessions
- Personal accident insurance
- Full annual blood tests and vaccination programs
- Private health insurance after 3 months
- Sports and wellness events on us
- Earn extra paid vacation days as you grow with us
- Celebrate milestones with travel vouchers—€3000 after 5 years and €5000 after 10
- Meaningful rewards and exclusive deals through perks.lt
- Free parking or public transport after 3 months
- Week-long stay each year in our company apartments
- Join team-building activities, cross-team experiences, and unforgettable workations
- Support for when welcoming a new family member with a bonus and flexibility
- Additional paid time off for official training
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Email Campaign ManagementSMS Campaign ManagementCustomer SegmentationData AnalysisConversion Optimization
Soft Skills
CuriosityProject ManagementCan-Do Attitude