Content Marketing Manager

• Create high-impact content that translates Orb’s product value for technical and commercial audiences (Product, Engineering, Finance, C-suite).
• Work on core deliverables including: Launching narratives, deep-dive product explainers, data stories, whitepapers, category POVs, pricing strategy content, and executive-level thought leadership
• Partner with PMM to distill product updates into clear, differentiated messaging.
• Help articulate major annual and quarterly themes
• Understand personas (PMs, Product Leaders, Finance, Eng Leaders) and write with precision for each.
• Work closely with Campaigns, Field, SDR, and Brand to deliver content that fuels integrated motions across channels including:
• LinkedIn ads and paid influencers
• SEO content designed for organic lift
• Persona-based nurture flows
• Outbound enablement for SDRs
• Event and conference content
• Sales assets content
• Ensure consistency across the funnel from awareness to pipeline creation.
• Develop and maintain a content pipeline that positions Orb as the authority in its chosen domains.
• Partner with the CEO and founders on speeches, op-eds, and high-visibility narratives.
• Work with Product, Sales, and CX to understand customer pain points, pricing models, product roadmap, and technical differentiators
• Turn that insight into content that strengthens demand and accelerates deals

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