Demand Generation Manager
Opus1.io
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
About the role
- Cross-functional leadership - Aligning marketing, sales, success, and product teams on lead generation efforts.
- Campaign Execution: Owning the end-to-end execution of integrated campaigns across email marketing, paid digital (Google), and social channels.
- Content Creation: Producing high-converting marketing assets, including ad copy, landing pages, email sequences, and promotional materials.
- Website Landing Page Optimization: Working closely with the Product Marketing team, owning, maintaining, and improving elements of the website to maximize conversions.
- Multi-Channel Programming: Owning strategy and delivery of webinars, podcasts, and field events designed to capture and nurture high-intent leads.
- Content Calendar: Owning and operationalizing a cross-channel content calendar that aligns marketing, sales, and product around shared themes, timing, and priorities.
- Pipeline Generation: Maintaining a singular focus on new logo acquisition, ensuring a steady flow of Sales Qualified Leads (SQLs) to meet revenue targets.
- Measurement & Optimization: Tracking and reporting on the performance of all channels. You must be able to connect "top of funnel" activity to "bottom of funnel" revenue using CRM and attribution tools.
- Cross-Functional Agility: Working closely with Sales and Product teams to align messaging and ensure seamless lead hand-offs.
Requirements
- Bring 3–7 years of experience executing successful demand generation campaigns in B2B SaaS.
- Are Versatile: You are a "jack-of-all-trades" who is comfortable switching from spreadsheet analysis to creative copywriting in a single afternoon.
- Demonstrate Technical Proficiency: You know how to use tools including HubSpot, Wordpress, Google Ads, Google Analytics, Meta Business Suite, and the Google Suite.
- Have a Data-Driven Mindset: You don't just run campaigns; you obsess over CAC (Customer Acquisition Cost), conversion rates, and pipeline velocity.
- Have a Knack for Project Management: You excel at project management with the ability to manage multiple initiatives on time and within budget.
- Exhibit Exceptional Communication Skills: You have excellent writing skills with the ability to simplify complex value propositions.
- Are a Self-starter: You have a builder mindset and work well independently and collaboratively.
- Value Speed and Grit: You demonstrate grit and have a strong work ethic in a fast-paced, startup-like environment.
- Are Curious: Excited and curious about how to apply ***AI tools*** to increase efficiency and velocity.
Benefits
- Medical, Dental, and Vision insurance to keep you covered
- 401(k) to help you plan for the future
- Paid Holidays and Flexible PTO
- Remote Work
- Office Equipment Reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationcampaign executioncontent creationwebsite optimizationmulti-channel programmingpipeline generationmeasurement and optimizationdata analysisproject managementcopywriting
Soft Skills
cross-functional leadershipversatilitydata-driven mindsetexceptional communicationself-startergritcuriosityagilitycollaborationtime management