Senior Product Marketing Manager

Opus Training

Lead product marketing manager at Opus Training. Driving go-to-market strategies and sales enablement initiatives for a high growth service industry platform.

Posted 7/28/2026full-timeRemote • California, Florida, New Jersey, New York, North Carolina, Pennsylvania, Texas • 🇺🇸 United StatesSenior💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in product marketing within B2B SaaS, with a strong focus on go-to-market strategies, sales enablement, and customer advocacy. Capable of managing cross-functional initiatives and leveraging market insights to drive product positioning and messaging.

Highest-signal resume keywords

Product Marketing ExperienceB2B SaaS ExpertiseSales EnablementProject ManagementCustomer and Market Research

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market StrategySales Collateral DevelopmentWin/Loss AnalysisCompetitive AnalysisCase Study DevelopmentSales Process UnderstandingCross-Functional CoordinationMessaging Framework OwnershipPipeline GenerationDeal Velocity Improvement

Soft Skills

Storytelling AbilitiesStructured ThinkingRelationship BuildingStakeholder ManagementCuriosity

Tools & Technologies

AI Tools for Market IntelligenceSales ToolsInternal Sales Tools

Industry Keywords

Hospitality IndustryService IndustryB2B Sales ProcessesCustomer SuccessThought Leadership Content

About the role

Key responsibilities & impact

Execute go-to-market strategies for new products and business expansion, contributing to improved pipeline generation, win rates, and deal velocity
Accelerate sales outcomes through sales enablement, segmented sales collateral, internal sales tools that helps sales teams win deals faster and at higher values
Own our positioning and messaging framework across segments and buyer personas, and keep it sharp as we expand
Own the product launch process, from launch tiering and cross-functional coordination to post-launch measurement
Run an ongoing win/loss and competitive intelligence program that feeds sales, product, and positioning
Partner with Product to bring market and customer insight into roadmap, pricing, and packaging decisions
Transform customer advocacy into measurable pipeline through case study development and customer storytelling
Partner with Customer Success on onboarding and adoption messaging over time
Position Opus as the category-defining platform in the hospitality and service industry
Partner with content to create thought leadership content using industry and proprietary data to establish Opus as the trusted authority on frontline training

Requirements

What you’ll need

7+ years of product marketing experience, preferably in B2B SaaS with a B2C segment
Deep understanding of B2B sales processes and what sales teams need to succeed
Excellent storytelling abilities with intuitive, structured thinking—can quickly grasp complex concepts and translate features into accessible, compelling benefits
Deeply curious, with experience in customer and market research, win/loss analysis, and competitive analysis
Strong project management capabilities with experience managing cross-functional initiatives
Demonstrated ability to build relationships and manage diverse stakeholders effectively
Skilled at using AI tools to source and rigorously validate market and customer intelligence, and the systems-thinking to build processes that keep our knowledge base current as we scale

Benefits

Comp & perks

4 weeks paid time off
14 weeks paid parental
Full Medical, Dental, and Vision
FSA and Commuter benefits
Yearly wellness stipend
Mobile phone stipend