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Marketing Campaign Manager
Opus 2Marketing Campaign Manager at Opus 2 planning and executing integrated marketing initiatives across North America software business. Collaborating with teams to drive revenue and achieve goals.
About the role
Key responsibilities & impact- Grow new lead and sales qualified opportunity volume through the execution of an integrated marketing plan for the North America software business.
- Organize and lead execution of an outbound marketing plan that drives performance and meets goals, employing a variety of marketing strategies and vehicles to engage our target account list.
- Lead ABM execution to ensure coverage across target accounts, aligning with sales.
- Collaborate with content and design to develop engaging content relevant to the target audience.
- Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, round tables, webinars, email, social, conferences, digital ads, content and other activities.
- Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion.
- Represent Opus 2 with industry agencies, associations and special interest groups.
- Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.
Requirements
What you’ll need- Experience leading client acquisition programs in SaaS.
- Expert at developing and executing marketing plans and campaigns.
- Proven track record of achieving ROI through optimization of large-scale marketing campaigns.
- Is a strong, decisive project manager able to multitask and prioritize concurrent projects.
- Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed.
- Holds a bachelor’s degree in marketing, business or a related field or has equivalent work experience.
Benefits
Comp & perks- 401k contribution.
- 21 days annual holidays, flexible working, and length of service holiday entitlement.
- Loyalty Share Scheme.
- Healthcare, Dental and Vision Insurance.
- Life, short-term and long-term disability Insurance.
- Calm and Mindfulness sessions.
- A day of leave to volunteer for charity work.
- Accessible and modern office space.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SaaSmarketing plansmarketing campaignsclient acquisitionROI optimizationproject managementmultitaskingperformance metricscontent developmentdigital advertising
Soft Skills
leadershipcommunicationcollaborationdecisivenessorganizationprioritizationcreativityanalytical thinkingproblem-solvingadaptability