Sales AD

Optro

Area Director responsible for leading a sales team at Optro, specializing in B2B software sales across the EMEA region. Drive new business opportunities and manage strategic accounts in London.

Posted 5/27/2026full-timeLondon • 🇬🇧 United KingdomSeniorLead💰 £115,000 - £159,500 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

sales forecastingterritory assignmentssales mentorshippricing negotiationscontract negotiationsB2B software salessales strategyMEDDICC sales qualificationquota-carryingenterprise SaaS

Soft Skills

leadershipcoachinginterpersonal skillsrelationship buildingcommunicationteam collaborationemotional intelligencestrategic thinkingproblem-solvinginspiring

Tools & Technologies

AuditBoard productssales enablement programsCRM systemssales resources managementsales engineering toolspartner management systemsforecasting toolsaccount planning toolsdiscovery toolstrade show engagement

Industry Keywords

B2BSaaSC-Suite engagementhigh-growthEMEAFranceBENELUXNordic regionsauditrisk management

About the role

Key responsibilities & impact

Drive portfolio business of high velocity new “lands,” as well as the expansion of strategic accounts
Recruit top talent at scale who possess high intelligence, strong character and coach-ability.
Lead Strategic AEs in achieving individual, team, and organizational quotas
Drive strategic deals and accounts to six-figure and seven-figure deal victories
Drive and monitor account planning and execution to deliver maximum revenue potential
Provide strategic executive leadership for sales forecasting, territory assignments, sales mentorship, and commission planning
Coach sales teams by helping structure sales opportunities and deals; further assist with selling activities as appropriate; Ensure the sales team is working cohesively with operations, sales engineering, and other internal/external teams
Build out a predictable business focused on the end-to-end sales process.
Lead pricing and contract negotiations.
Listen and comprehend customer pain points and goals and objectives to tailor AuditBoard’s products and services.
Present a compelling solution of the AuditBoard suite of products to clients using the information found in the discovery phase
Engage with C-level prospects to position AuditBoard's strategic value proposition and drive the deal to closure
Leverage a values-based sales process to work with multiple client personas to close new business
Use a MEDDICC-based sales qualification methodology to manage sales resources and to report sales forecasts
Stay ahead of industry trends, competitive activity, and client opportunities
Attend trade shows, industry events, client meetings, and conferences – up to 30% travel
Engage and build relationships with AuditBoard Partners and Alliances to help drive new pipeline growth and close new business
Evangelize the organizational need for a strong audit, risk, and control environment to drive new pipeline and win new business.

Requirements

What you’ll need

10+ years of related experience including 3+ direct full sales cycle experience selling enterprise B2B software
Experience leading sales in an early stage, high-growth enterprise B2B SaaS environment preferred
Experience in scaling a team across EMEA, focussing on France, BENELUX and Nordic regions
Proven line-of-business selling experience and able to engage at a C-Suite level within enterprise accounts
Ability to build and lead a sales organization, including quota-carrying and forecasting experience
Experience selling with and through alliances / partners.
Excellent cross-organization partnership and interpersonal skills
Experience devising sales strategy and contributing to enablement programs
A clear understanding of value-based selling with multiple examples of success
Strong EQ skills, able to build strong relationships internally and externally while inspiring and driving a team to deliver exceptional results.

Benefits

Comp & perks

Offers Equity
Offers Commission