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Product Marketing Manager
OptiMantraProduct Marketing Manager for Cerbo and OptiMantra enhancing positioning and messaging across healthcare platforms. Collaborating with teams to drive product launches and improve customer understanding.
About the role
Key responsibilities & impact- Positioning and messaging for Cerbo and OptiMantra, across verticals, buyer personas, and competitive context
- Sales enablement: battlecards, one-pagers, demo narratives, objection handling, and feature release kits that actually get used
- Feature and product launch GTM: from release notes to full campaign briefs, working hand-in-hand with product and CS
- Customer marketing enablement: supporting expansion motion, onboarding adoption, and case study development alongside the CS team
- Content infrastructure that scales: working with the broader marketing team to build assets that serve demand gen, AEO/GEO, and brand
- Competitive intelligence: owning an always-current view of how Cerbo and OptiMantra win, and how to talk about it
- New feature and AI product launches as an ongoing priority
Requirements
What you’ll need- 5-7 years of product marketing experience, ideally in healthcare SaaS.
- Strong positioning and messaging instincts.
- Hands-on experience with sales enablement.
- Familiarity with EHR or practice management platforms.
- AI-native in how you work.
- Comfortable operating inside a defined function.
- Product Marketing Alliance certification (nice to have)
Benefits
Comp & perks- Competitive compensation based on experience
- Paid Time Off and company holidays
- Comprehensive health, dental and vision benefits
- Short-term and long-term disability Insurance
- 401k plan with matching company contribution
- Real ownership and impact in a fast-growing health tech company
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingsales enablementcompetitive intelligencecontent developmentfeature launchgo-to-market strategycustomer marketingcase study developmentobjection handlingmessaging
Soft Skills
positioning instinctscommunicationcollaborationadaptabilityorganizational skills
Certifications
Product Marketing Alliance certification