Optic Marketing Group

Marketing Coordinator

Optic Marketing Group

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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Salary

💰 $45,000 - $55,000 per year

About the role

  • Focus on setting up and managing key marketing platforms, including email marketing and social media systems, client reporting dashboards, and tracking tools
  • Configuring automation workflows, segmenting audiences, and ensuring data accuracy to support marketing campaigns
  • Play a critical role in client onboarding, system integrations, and continuous performance monitoring

Requirements

  • 2+ years of hands-on experience in digital marketing coordination or execution within a marketing agency or fast-paced in-house team (agency experience strongly preferred)
  • Proven experience setting up and managing professional email marketing programs from scratch
  • Deep knowledge of email deliverability best practices (domain authentication, list hygiene, compliance with CAN-SPAM, GDPR, and other regulations)
  • Hands-on experience building automated email workflows, audience segmentation, dynamic content, and A/B testing
  • Strong organic social media management experience across major platforms (content planning, posting, community engagement, and performance analysis)
  • Experience setting up call tracking systems, provisioning numbers, testing, and configuring client dashboards and notifications
  • Proficient with web analytics implementation (UTM tracking, event tracking) and building or customizing client-facing marketing performance dashboards
  • Exceptional written communication with flawless grammar, spelling, and proofreading abilities; can write and edit on-brand captions, emails, and client reports
  • Extreme attention to detail and process-driven mindset
Benefits
  • Medical, dental, and vision insurance coverages
  • Work from home
  • Flexible work schedule
  • Quarterly whole-office team-building events
  • Top-of-the-line technology to get work done
  • Paid Vacations and 19 Paid Holidays
  • Paid Birthday Off
  • ½ day every Friday
  • Commission opportunity for all employees
  • Annual education budget
  • Quarterly paid volunteer days
  • Monthly health and wellness benefit
  • Christmas Bonus

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketing coordinationemail marketing programsemail deliverability best practicesautomated email workflowsaudience segmentationdynamic contentA/B testingweb analytics implementationUTM trackingevent tracking
Soft skills
written communicationattention to detailprocess-driven mindset