Optic Marketing Group 

Project Manager

• Workflow Management Across Multiple Platforms: Oversee and manage the workflow of creative design, paid advertising, social media, digital marketing, email campaigns, web design, video production, and more.
• Ensure seamless integration and coordination across various marketing channels for cohesive client campaigns.
• Project Coordination & Multi-Platform Marketing: Develop and coordinate comprehensive marketing plans across multiple platforms, tailored to client needs.
• Collaborate daily with internal teams to execute and refine multi-faceted marketing strategies.
• Task Assignment & Resource Management: Manage project timelines, budgets, and scopes, assigning tasks to team members based on their expertise and availability.
• Ensure that tasks are distributed efficiently, avoiding resource bottlenecks and overloading.
• Client & Team Collaboration: Meet with internal teams to understand project goals, requirements, and deliverables.
• Act as a liaison between teams to streamline communication and ensure all team members are aligned on project objectives.
• Project Scope & Planning: Define and manage the project scope, including setting up project timelines, budgets, and milestones.
• Plan and maintain a project calendar to track deadlines, tasks, and deliverables.
• Project Kickoff & Check-Ins: Organize and lead project kickoff meetings to set expectations and establish responsibilities.
• Conduct regular check-ins to monitor progress, address issues, and keep projects on track.
• Monitoring Progress & Clearing Roadblocks: Track project progress and identify potential roadblocks, implementing solutions to keep the project moving forward.
• Ensure all team members have the resources they need to complete their tasks efficiently.
• Quality Assurance & Deliverable Auditing: Audit completed projects to ensure they meet quality standards and client requirements.
• Double-check all deliverables for accuracy, consistency, and alignment with the project brief.
• Communication & Reporting: Maintain clear and consistent communication between internal team members to facilitate project execution.
• Provide regular progress updates to department leads and prepare weekly and monthly operating reports.
• Client Budget & Timeline Management: Manage project budgets, ensuring projects are delivered within financial constraints.
• Adjust timelines to accommodate changes, new requirements, or unexpected challenges.

Marketing Project Manager

Client Services Representative

• Acts as the main point of contact for assigned clients.
• Responsible for monitoring and assisting with the implementation and execution of client marketing campaigns after an account is sold.
• Provide regular database maintenance to ensure CRM accuracy and the ability to pull data quickly.
• Collaborate with internal teams to fulfill client requests and campaigns accurately and in a timely manner.
• Investigate and resolve client concerns.
• Communicate professionally, accurately, clearly, and courteously with clients and internal teams.
• Maintain a high level of client retention year-over-year.
• Conduct regularly scheduled reporting calls with each client to deliver campaign performance data in an easy-to-understand format.
• Keep accurate records of all client correspondence in our CRM system (currently ClickUp).
• Assist the internal team with the communication of strategy for each assigned account (PPC, SEO, Marketing Automation, Social Media, Website Development, Mass Media, etc.).

Client Services Account Manager

Business Development Rep

• Achieve monthly and quarterly performance objectives
• Prospect new client opportunities & warm leads provided
• Social media networking
• Structuring, developing, and managing a sales pipeline within Hubspot from prospecting to closing new business
• Virtual sales presentations and demos via video conferencing
• Host screen share meetings with clients, 80% of the time Face-to-face meetings with clients, 20% of the time
• Managing prospects and a sales pipeline
• Communicate well with the team
• Relationship and rapport building
• Ability to close sales
• Light travel required

Sales – New Business Development

Web Designer

• Design/ code monthly publications
• Design/ code monthly E-newsletters
• Website creation and maintenance
• Creation of new ads for our clients
• Web/email videos
• Animated ads
• Conceptual web design
• Design/ update WordPress themes
• UX/UI for Optic dashboard and future applications
• Optic print collateral
• Optic Trade Show Collateral
• Social Media Collateral
• Client social media collateral

• Acts as the main point of contact for assigned clients.\n• Responsible for monitoring and assisting with the implementation and execution of client marketing campaigns after an account is sold.\n• Provide regular database maintenance to ensure CRM accuracy and the ability to pull data quickly.\n• Collaborate with internal teams to fulfill client requests and campaigns accurately and in a timely manner.\n• Investigate and resolve client concerns.\n• Communicate professionally, accurately, clearly, and courteously with clients and internal teams.\n• Maintain a high level of client retention year-over-year.\n• Conduct regularly scheduled reporting calls with each client to deliver campaign performance data in an easy-to-understand format.\n• Keep accurate records of all client correspondence in our CRM system (currently ClickUp).\n• Assist the internal team with the communication of strategy for each assigned account (PPC, SEO, Marketing Automation, Social Media, Website Development, Mass Media, etc.).

Marketing Project Manager

Client Services Account Manager

Sales – New Business Development

Web Designer

Full-Time/ Client Services Account Manager