Director of Marketing – Demand Generation

OPSWAT

Director of Marketing responsible for demand generation for OPSWAT's MetaDefender solutions. Collaborating across teams to drive qualified leads and measurable revenue.

Posted 6/24/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

OPSWAT is hiring a Director of Marketing to own demand generation for a defined set of MetaDefender® platform solutions: Peripheral Media Protection, Data Diodes & Secure Gateways, and OT & Cyber Physical Systems.
This is a pipeline-accountable role. You’ll build and run integrated campaigns that produce qualified leads, progress opportunities through the funnel, and contribute measurable revenue attribution across both demand creation and demand capture programs.
You’ll work closely with digital, product marketing, field, and sales to keep campaigns aligned to buyer motion.
Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology.
Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced revenue targets.
Build programs that generate net-new interest from buyers who aren’t actively in-market yet. This includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline.
Build nurture tracks and retargeting sequences tied to buyer stage and solution fit. Campaigns must move prospects through the funnel, not just generate impressions.
Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment.
Work closely with Marketing Operations on reporting and attribution and use those insights to drive continuous improvement across programs.
Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision.
Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning.

Requirements

What you’ll need

10+ years of B2B demand generation experience, ideally in cybersecurity or adjacent technology sectors
Proven track record across both demand creation and demand capture. You’ve built pipeline from cold, not just harvested in-market intent
Experience running multi-channel campaigns against technical buyer personas in OT (Operational Technology), ICS (Industrial Control Systems), and IT security environments
Comfortable working with campaign and pipeline data to draw insights and optimize programs. You don’t need to build the dashboards, but you need to know what the numbers mean
HubSpot and CRM fluency required; familiarity with 6sense or similar ABM platforms preferred
Cybersecurity industry experience is a strong plus

Benefits

Comp & perks

Direct ownership of GTM demand programs for high-priority OPSWAT solution areas
Full access to a modern, AI-forward tech stack and the autonomy to run experiments
Executive visibility into pipeline performance and campaign impact
The chance to do demand gen that matters. OPSWAT’s customers protect critical infrastructure that the world depends on

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationmulti-channel campaignspipeline managementcampaign optimizationdata analysisaccount-based marketingretargetingpersonalizationlead generationrevenue attribution

Soft Skills

collaborationcommunicationstrategic thinkinginsight-driven decision makingadaptabilitycreativityproblem-solvingleadershipproject managementanalytical thinking