Senior Marketing Operations Manager

OPSWAT

Senior Marketing Operations Manager at OPSWAT, ensuring effective demand management through well-designed processes and analytics. Championing AI adoption for enhanced marketing strategies.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the Marketing Engine — and Make It Smarter
Serve as the primary HubSpot admin, owning architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, and reporting
Manage and optimize integrations across the full stack: HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io (webinar platform), and SugarCRM
Keep the operational rhythm running lead routing, scoring, lifecycle nurtures, and campaign execution ensuring the right data reaches the right people at the right time, every time
Own martech budget, vendor relationships, and renewals
Monitor platform health across the stack, establish alerting frameworks and proactively resolve system issues before they impact pipeline or campaigns
Own platform documentation, enablement, change management processes, and release management cadences across all administered systems
Ensure all inbound and outbound demand is accurately captured, qualified, and routed with clear SLA accountability and zero tolerance for leads falling through the cracks

Requirements

What you’ll need

7–10+ years of B2B marketing operations experience, ideally in cybersecurity, SaaS, or enterprise technology
Deep HubSpot admin expertise — complex workflows, API integrations, lifecycle architecture, scoring models, and reporting
Proven experience with Sales Engagement platforms (SalesLoft preferred; Outreach accepted) and CRM systems (Salesforce experience accepted; SugarCRM a plus)
Hands-on experience with ABM and intent platforms - 6sense strongly preferred
Experience with data enrichment and prospecting tools such as ZoomInfo or equivalent
Experience with webinar/virtual event platforms integrated into marketing workflows (Sequel.io, ON24, Zoom Webinars, or equivalent)

Benefits

Comp & perks

Competitive salary
Flexible working hours
Professional development budget

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

HubSpot adminAPI integrationsworkflowslifecycle architecturescoring modelsreportingABMdata enrichmentprospecting toolswebinar platforms

Soft Skills

vendor managementchange managementproblem-solvingcommunicationorganizational skillsleadershipcollaborationbudget managementprocess optimizationaccountability