Marketing and Business Support Specialist

OpsFi

Marketing & Business Support Specialist supporting marketing initiatives and business operations for a dynamic firm. Engaging in digital marketing, community management, and operational workflows.

Posted 7/7/2026full-timeRemote • 🇿🇦 South AfricaJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing digital marketing initiatives, including social media and email campaigns, while ensuring alignment with brand voice and organizational efficiency. Proficient in utilizing CRMs for lead tracking and customer communication, alongside strong analytical skills to optimize marketing performance.

Highest-signal resume keywords

Digital Marketing Campaign ManagementSocial Media ManagementCRM Proficiency (Salesforce, HubSpot)Content Creation and CopywritingData Analysis and Reporting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingSocial Media ManagementEmail MarketingContent CreationCopywritingLead TrackingData ManagementCampaign Performance AnalysisOrganizational EfficiencyCustomer Service Principles

Soft Skills

Proactive Problem SolvingEffective CommunicationAdaptabilityCollaborationAttention to Detail

Tools & Technologies

SalesforceHubSpotEmail Marketing ToolsSocial Media PlatformsContent Platforms

Industry Keywords

MarketingCommunicationsBusiness AdministrationDigital PlatformsOperational Workflows

About the role

Key responsibilities & impact

In this role, you will provide comprehensive support across a variety of marketing initiatives and daily operational workflows.
Proven experience managing social media accounts (LinkedIn, X/Twitter), drafting newsletters, and creating clean, professional marketing collateral.
Executing and monitoring digital marketing campaigns across social media, email channels, and content platforms to drive brand awareness and engagement.
Drafting engaging copy for newsletters, social media posts, and marketing collateral, ensuring all materials align with our brand voice.
Experience using CRMs (such as Salesforce or HubSpot) to manage lead tracking, update customer data and assist with client communication workflows.
Providing expert oversight for daily administrative tasks, including calendar management, meeting coordination, CRM updates, and data management.
Tracking, analyzing, and reporting on marketing campaign performance metrics to help optimize future outreach strategies.
Monitoring digital communities, engaging with our audience online, and ensuring all customer-facing touchpoints maintain a premium standard.
Delivering insightful, tailored support to address unique, fast-moving operational challenges as the business scales.

Requirements

What you’ll need

Degree or Diploma in Marketing, Communications, Business Administration, or equivalent practical experience.
1 years of experience in a digital marketing, virtual assistant, or business support role.
Strong, proactive candidates who have managed diverse administrative and promotional tasks in fast-paced environments will also be considered.
A proven background in managing digital platforms (social media managers, email marketing tools, CRMs) combined with a deep, foundational understanding of organizational efficiency and customer service principles.

Benefits

Comp & perks

competitive package with the opportunity to progress their career in a fast-paced, growing and dynamic firm