OPEXUS

Senior Digital Marketing Specialist

OPEXUS

full-time

Posted on:

Location Type: Hybrid

Location: Washington • California, Colorado, Connecticut, District of Columbia, Florida, Maryland, Massachusetts, Minnesota, Missouri, New Hampshire, New York, North Carolina, Pennsylvania, Texas, Virginia, Washington, Wisconsin • 🇺🇸 United States

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Salary

💰 $85,000 - $105,000 per year

Job Level

Senior

About the role

  • Execute and optimize digital marketing programs across SEO, SEM, paid media (Google, Bing, LinkedIn), and organic channels to drive awareness and lead generation.
  • Manage day-to-day performance of paid campaigns and budgets, ensuring maximum ROI and alignment with demand generation goals.
  • Monitor and analyze campaign performance data to identify opportunities for optimization, efficiency, and conversion improvement.
  • Collaborate cross-functionally with campaign managers, content creators, and web teams to deliver cohesive, multi-channel marketing initiatives.
  • Support website optimization initiatives, including landing page testing, user experience improvements, and conversion rate optimization.
  • Stay current with evolving digital marketing tools, trends, and best practices to continuously improve performance and competitiveness.
  • Assist with new technology implementation, including digital ad platforms, analytics, and automation tools.

Requirements

  • 2-4 years of successful B2B software digital marketing experience
  • Ability to translate marketing strategy into actionable digital programs with measurable outcomes
  • Strong understanding of SEO, SEM, social media, owned and paid media management and proven ability to work directly in Google Ads, Bing Ads, and LinkedIn Campaign Manager
  • Proven track record of analyzing performance metrics and optimizing campaigns based on data-driven insights
  • Hands-on experience managing marketing budgets and tracking ROI across digital channels
  • Collaborative mindset: skilled at partnering with campaign, content, and analytics teams to execute integrated campaigns.
  • Knowledge of marketing automation, analytics, and CRM systems (e.g., HubSpot, Marketo, Salesforce, Google Analytics)
  • Curiosity and initiative: eager to test, learn, and innovate in a fast-paced, growth-oriented environment
  • (Bonus) Familiarity with 6Sense, Influ2, and Qualified or other ABM/digital engagement tools.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOSEMdigital marketingcampaign performance analysisconversion rate optimizationmarketing budget managementdata-driven insightsB2B software marketinguser experience improvementslanding page testing
Soft skills
collaborative mindsetcuriosityinitiativecommunicationpartnership skillsadaptabilityproblem-solvingstrategic thinkingcreativityanalytical thinking