Mid-level Digital Marketing Analyst – Social Media
Operand
full-time
Posted on:
Location Type: Remote
Location: Remote • Brasil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute strategic content plans for our social media channels (Instagram, YouTube, LinkedIn, etc.), aligned with business objectives and marketing campaigns.
- Create and adapt creative, engaging content across various formats (posts, short-form videos, stories, carousels), including production, scripting, and video capture.
- Plan, schedule, and publish content, ensuring consistency and posting cadence, and manage the editorial calendar.
- Monitor and analyze social media performance metrics (engagement, reach, audience growth, traffic, conversions), producing reports with insights to optimize strategies.
- Engage with our online community by responding to comments and direct messages strategically to strengthen relationships and brand image.
- Stay up to date with key trends, new formats, and platform features, proposing and testing new ideas to keep our channels relevant and innovative.
- Collaborate with Design, Content, and Performance teams to ensure campaign cohesion and alignment with the brand's visual identity.
Requirements
- Minimum of 3 years of experience managing social media for companies or agencies;
- Analytical ability to interpret metrics and turn data into actionable insights;
- Strong creative writing skills and the ability to adapt tone and language by platform;
- Proficiency with major social platforms and digital channels: Instagram, LinkedIn, YouTube, TikTok, Facebook, and others;
- Self-motivated and organized, able to manage multiple projects and meet deadlines;
- Experience with audiovisual production and video capture;
- Degree in Marketing, Communications, Advertising, or related fields (preferred);
- Familiarity with using Artificial Intelligence tools to increase productivity;
- Basic knowledge of paid traffic/paid social advertising (preferred);
- Excellent verbal and written communication skills.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media managementcontent creationvideo productiondata analysisaudience engagementpaid social advertisingcontent schedulingeditorial calendar managementcreative writingAI tools
Soft skills
self-motivatedorganizedstrong communicationanalytical abilitycreativitycollaborationadaptabilitytime managementrelationship buildingstrategic thinking