Operand

Marketing

• Develop and execute strategic content plans for our social media channels (Instagram, YouTube, LinkedIn, etc.), aligned with business objectives and marketing campaigns.
• Create and adapt creative, engaging content across various formats (posts, short-form videos, stories, carousels), including production, scripting, and video capture.
• Plan, schedule, and publish content, ensuring consistency and posting cadence, and manage the editorial calendar.
• Monitor and analyze social media performance metrics (engagement, reach, audience growth, traffic, conversions), producing reports with insights to optimize strategies.
• Engage with our online community by responding to comments and direct messages strategically to strengthen relationships and brand image.
• Stay up to date with key trends, new formats, and platform features, proposing and testing new ideas to keep our channels relevant and innovative.
• Collaborate with Design, Content, and Performance teams to ensure campaign cohesion and alignment with the brand's visual identity.

Mid-level Digital Marketing Analyst – Social Media