Director, Campaign Marketing

OpenText

Director of Campaign Marketing at OpenText leading demand campaigns and managing a global team. Responsible for aligning marketing strategy to business growth and overseeing paid media strategy.

Posted 8/2/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $176,700 - $265,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading B2B campaign marketing initiatives, with a strong focus on integrated campaign execution, team development, and strategic alignment with business goals. Proficient in managing paid media strategies and utilizing intent-based orchestration platforms like 6Sense to drive measurable marketing growth.

Highest-signal resume keywords

B2B Campaign MarketingTeam Leadership6Sense Platform ProficiencyPaid Media Strategy ManagementAgency Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningIntegrated Campaign ExecutionMQL Waterfall QualificationBuying-Group Qualified Account ModelsMeasurement RigorProcess DesignData Flow Coordination

Soft Skills

CoachingCross-Team ExecutionAdaptability in High-Change Environments

Tools & Technologies

6SensePaid Media PlatformsMarketing Operations Systems

Industry Keywords

B2B MarketingDemand MarketingEnterprise SoftwareTechnology Sector

About the role

Key responsibilities & impact

Define and lead the new team: set its operating model, roles, standards, and priorities
Lead, coach, and develop a consolidated team spanning campaign marketing, intent-based orchestration (6Sense), and paid media
Own the planning and execution of integrated campaigns across BU, cross-BU, and whole-portfolio campaigns
Align campaign strategy to the business strategy
Direct the 6Sense practice for buying group identification, intent scoring, and orchestration
Set paid media strategy and manage the Paid Media budget for BU, cross-BU, and portfolio-wide campaigns
Manage agency relationships across media and campaign execution
Partner with PMM leads to convert positioning and messaging into campaign assets, offers, and journeys
Establish and report the team’s contribution to sourced and influenced pipeline
Coordinate with marketing operations on campaign instrumentation, data flows, and systems dependencies
Serve as the connective point between campaign execution and GTM strategy

Requirements

What you’ll need

8+ years in B2B campaign or demand marketing, with 3+ years leading and building teams
Demonstrated ownership of a pipeline number and a track record of measurable marketing-sourced growth
Working knowledge of both MQL waterfall qualification and buying-group qualified account (BQA) models
Hands-on fluency with 6Sense or a comparable intent and orchestration platform
Direct experience managing paid media strategy and budgets across search, social, programmatic, and syndication
Proven experience managing agency partners across creative, media, or campaign execution
Strong operating discipline, process design, measurement rigor, and consistent cross-team execution
Comfort defining structure and owning decisions in a high-change environment
Experience partnering with product marketing and marketing operations in a matrixed enterprise environment
Enterprise software or technology sector experience preferred

Benefits

Comp & perks

Thoughtfully designed benefits package to support physical, emotional, and financial wellbeing
Variable and commission compensation opportunities for eligible roles
Vacation entitlement and paid time off