
Marketing Specialist, Brand Strategy
OpenTable
full-time
Posted on:
Location Type: Hybrid
Location: United States
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Salary
💰 $75,000 - $90,000 per year
Tech Stack
About the role
- Shape and evolve how OpenTable positions and humanizes its brand for restaurant partners, translating brand strategy into clear, authentic storytelling.
- Support executive social media presence through content coordination, posting, and audience engagement.
- Assist with executive on-site event support, including logistics coordination and real-time assistance during events.
- Develop and guide restaurant-first narratives across multiple channels, including the CEO’s social media presence, @OpenTableForRestaurants, events, and email.
- Support and assist in the development and execution of B2B brand campaigns, ensuring alignment with overall brand strategy and restaurant needs.
- Own and support select industry and hospitality events as strategic brand moments, helping turn in-person experiences into scalable brand and content opportunities.
- Manage and support chef, restaurateur, and industry talent relationships, identifying opportunities to thoughtfully integrate credible voices into campaigns and storytelling.
- Partner with PR, Brand, Content, Social, and Creative teams to productionalize experiential and industry-led content for distribution across B2B and B2C channels.
- Track and synthesize performance and qualitative feedback to inform brand positioning, campaigns, and storytelling efforts.
Requirements
- BA/BS degree required
- 3+ years of work experience in digital marketing, events and/or PR
- 2+ years of professional experience in hospitality, food media, restaurant technology, or adjacent industries, with a strong understanding of the national restaurant landscape, including prominent chefs and broader industry dynamics.
- Efficient, highly productive multitasker; self-motivated and flexible; thrives in an entrepreneurial and collaborative environment
- Outstanding communication skills and demonstrated track record working with cross functional teams
- Comfort with data, numbers, trend analysis and technology
- Detail and results-focused
- Proficiency in Google Workspace.
- Experience with event management software (e.g., Zkipster), CRM platforms (e.g., Salesforce), and project management tools (e.g., Monday.com) is a plus.
- Resourceful, adaptable, proactive, and a collaborative team player.
- Ability to perform some physical tasks associated with event setup and breakdown.
- Willingness to travel for events
Benefits
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Free lunch 2 days per week
- Convenient downtown SF office location close to the Montgomery MUNI and BART stations.
- Building amenities, such as a gym, dog policy, & bike parking
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingevent managementPRtrend analysisdata analysisstorytellingB2B brand campaignscontent coordinationaudience engagementlogistics coordination
Soft Skills
multitaskingself-motivatedflexibilitycommunicationcollaborationresourcefulnessadaptabilityproactivitydetail-orientedresults-focused
Certifications
BA/BS degree