OpenTable

Marketing Specialist, Brand Strategy

OpenTable

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $75,000 - $90,000 per year

Tech Stack

About the role

  • Shape and evolve how OpenTable positions and humanizes its brand for restaurant partners, translating brand strategy into clear, authentic storytelling.
  • Support executive social media presence through content coordination, posting, and audience engagement.
  • Assist with executive on-site event support, including logistics coordination and real-time assistance during events.
  • Develop and guide restaurant-first narratives across multiple channels, including the CEO’s social media presence, @OpenTableForRestaurants, events, and email.
  • Support and assist in the development and execution of B2B brand campaigns, ensuring alignment with overall brand strategy and restaurant needs.
  • Own and support select industry and hospitality events as strategic brand moments, helping turn in-person experiences into scalable brand and content opportunities.
  • Manage and support chef, restaurateur, and industry talent relationships, identifying opportunities to thoughtfully integrate credible voices into campaigns and storytelling.
  • Partner with PR, Brand, Content, Social, and Creative teams to productionalize experiential and industry-led content for distribution across B2B and B2C channels.
  • Track and synthesize performance and qualitative feedback to inform brand positioning, campaigns, and storytelling efforts.

Requirements

  • BA/BS degree required
  • 3+ years of work experience in digital marketing, events and/or PR
  • 2+ years of professional experience in hospitality, food media, restaurant technology, or adjacent industries, with a strong understanding of the national restaurant landscape, including prominent chefs and broader industry dynamics.
  • Efficient, highly productive multitasker; self-motivated and flexible; thrives in an entrepreneurial and collaborative environment
  • Outstanding communication skills and demonstrated track record working with cross functional teams
  • Comfort with data, numbers, trend analysis and technology
  • Detail and results-focused
  • Proficiency in Google Workspace.
  • Experience with event management software (e.g., Zkipster), CRM platforms (e.g., Salesforce), and project management tools (e.g., Monday.com) is a plus.
  • Resourceful, adaptable, proactive, and a collaborative team player.
  • Ability to perform some physical tasks associated with event setup and breakdown.
  • Willingness to travel for events
Benefits
  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to Headspace
  • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
  • Development Dollars
  • Leadership development
  • Access to thousands of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • Free lunch 2 days per week
  • Convenient downtown SF office location close to the Montgomery MUNI and BART stations.
  • Building amenities, such as a gym, dog policy, & bike parking
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingevent managementPRtrend analysisdata analysisstorytellingB2B brand campaignscontent coordinationaudience engagementlogistics coordination
Soft Skills
multitaskingself-motivatedflexibilitycommunicationcollaborationresourcefulnessadaptabilityproactivitydetail-orientedresults-focused
Certifications
BA/BS degree