Opensend

Demand Generation Manager

Opensend

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and own a comprehensive demand generation strategy aligned with revenue targets and sales pipeline goals
  • Define and manage lead generation KPIs, and success metrics; track performance monthly and report to leadership
  • Establish target profiles and audience segmentation to ensure campaigns reach the right buyers at the right time
  • Build an annual demand generation calendar incorporating campaigns, events, content initiatives, and promotional periods
  • Conduct regular performance reviews and optimization planning to maximize lead quality and conversion rates
  • Identify, brief, and oversee external agencies across key marketing functions
  • Establish clear deliverables, timelines, and performance metrics with each agency partner
  • Hold external partners accountable for quality, timeline delivery, and measurable results aligned with demand generation goals
  • Review agency performance regularly and recommend adjustments, optimizations, or vendor changes as needed
  • Manage vendor budgets and ensure efficient allocation of resources across agency partnerships
  • Foster collaborative relationships with external partners while maintaining objectivity and independence in performance assessment
  • Manage end-to-end execution of multi-channel demand campaigns including email, digital advertising, content marketing, webinars, events, and partnerships
  • Launch minimum 2-3 integrated campaigns per month with documented lead generation targets and ROI expectations
  • Create and optimize campaign landing pages, lead nurture sequences, and conversion flows
  • A/B test campaign elements to continuously improve performance and lead quality
  • Manage campaign budgets, and promotional spend to maximize ROI
  • Design and implement lead scoring models in collaboration with Sales
  • Own lead database management, hygiene, and segmentation; maintain lead flow dashboards and reporting
  • Analyze lead sources and conversion funnel to identify bottlenecks and optimization opportunities
  • Track lead quality, conversion rates, and sales cycle impact to measure program effectiveness
  • Leverage HubSpot and marketing automation platform to design and optimize workflows
  • Build dashboards and automated reporting for lead generation performance, pipeline influence, and revenue attribution
  • Manage marketing technology stack and integrations; troubleshoot issues and recommend platform enhancements
  • Establish attribution models to demonstrate marketing-influenced revenue and pipeline contribution
  • Analyze campaign performance data and generate insights to inform strategy adjustments and budget allocation
  • Present monthly demand generation metrics to leadership
  • Partner with Product Marketing to align campaigns with ideal customer profiles, product positioning and GTM strategy
  • Work with Sales team to understand customer pain points, and buying triggers; incorporate learnings into campaigns
  • Support Sales enablement with competitive positioning, case studies, and collateral that drives conversions
  • Coordinate with Partner Marketing on co-marketing initiatives and channel partnerships that accelerate lead generation

Requirements

  • 3-5 years of B2B SaaS demand generation, marketing automation, or lead generation experience
  • Proven track record of designing and executing campaigns that generated qualified leads per month target with measurable pipeline impact
  • Expert proficiency with marketing automation platforms (HubSpot required; Marketo, Pardot, or similar a plus)
  • Strong experience with digital advertising (LinkedIn, Meta, Google Ads) and campaign optimization
  • Proficiency with analytics tools and ability to track, measure, and optimize metrics against KPIs
  • Solid understanding of B2B sales processes, buyer journeys, and lead qualification frameworks
  • Excellent project management and multitasking abilities; comfortable managing 5+ simultaneous campaigns
  • Strong analytical mindset with ability to translate data into actionable insights and recommendations
  • Comfortable in fast-paced, resource-constrained environments with changing priorities
  • Experience with CRM systems (HubSpot preferred) and marketing ops a plus
  • Experience managing external vendors, agencies, or contractors; ability to brief partners, set expectations, and hold them accountable for results
  • Strong communication and stakeholder management skills; ability to build collaborative relationships while maintaining objectivity.
Benefits
  • health insurance
  • paid time off
  • retirement plans
  • professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationlead generationcampaign optimizationlead scoring modelsanalytics toolsB2B sales processesbuyer journeysmarketing automationdigital advertisingproject management
Soft skills
analytical mindsetcommunication skillsstakeholder managementcollaborative relationshipsmultitasking abilitiesobjectivityperformance assessmentvendor managementresource allocationadaptability