Opensend

Performance Marketing

• Develop and own a comprehensive demand generation strategy aligned with revenue targets and sales pipeline goals
• Define and manage lead generation KPIs, and success metrics; track performance monthly and report to leadership
• Establish target profiles and audience segmentation to ensure campaigns reach the right buyers at the right time
• Build an annual demand generation calendar incorporating campaigns, events, content initiatives, and promotional periods
• Conduct regular performance reviews and optimization planning to maximize lead quality and conversion rates
• Identify, brief, and oversee external agencies across key marketing functions
• Establish clear deliverables, timelines, and performance metrics with each agency partner
• Hold external partners accountable for quality, timeline delivery, and measurable results aligned with demand generation goals
• Review agency performance regularly and recommend adjustments, optimizations, or vendor changes as needed
• Manage vendor budgets and ensure efficient allocation of resources across agency partnerships
• Foster collaborative relationships with external partners while maintaining objectivity and independence in performance assessment
• Manage end-to-end execution of multi-channel demand campaigns including email, digital advertising, content marketing, webinars, events, and partnerships
• Launch minimum 2-3 integrated campaigns per month with documented lead generation targets and ROI expectations
• Create and optimize campaign landing pages, lead nurture sequences, and conversion flows
• A/B test campaign elements to continuously improve performance and lead quality
• Manage campaign budgets, and promotional spend to maximize ROI
• Design and implement lead scoring models in collaboration with Sales
• Own lead database management, hygiene, and segmentation; maintain lead flow dashboards and reporting
• Analyze lead sources and conversion funnel to identify bottlenecks and optimization opportunities
• Track lead quality, conversion rates, and sales cycle impact to measure program effectiveness
• Leverage HubSpot and marketing automation platform to design and optimize workflows
• Build dashboards and automated reporting for lead generation performance, pipeline influence, and revenue attribution
• Manage marketing technology stack and integrations; troubleshoot issues and recommend platform enhancements
• Establish attribution models to demonstrate marketing-influenced revenue and pipeline contribution
• Analyze campaign performance data and generate insights to inform strategy adjustments and budget allocation
• Present monthly demand generation metrics to leadership
• Partner with Product Marketing to align campaigns with ideal customer profiles, product positioning and GTM strategy
• Work with Sales team to understand customer pain points, and buying triggers; incorporate learnings into campaigns
• Support Sales enablement with competitive positioning, case studies, and collateral that drives conversions
• Coordinate with Partner Marketing on co-marketing initiatives and channel partnerships that accelerate lead generation

Demand Generation Manager

Operations

• Lead the strategy, systems, and processes powering Opensend’s go-to-market engine
• Design and execute commercial operations blueprint
• Optimize CRM configuration and processes
• Champion continuous improvement initiatives
• Develop merchant segmentation strategies

Demand Generation Manager

Director/Sr. Director, Commercial Operations