Director, Growth Marketing

OpenRouter

Director of Growth Marketing managing self-serve revenue growth at OpenRouter. Building the marketing engine to reach and engage developers effectively.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing with a focus on self-serve revenue models, multi-channel paid media management, and conversion rate optimization. Proficient in measurement and analytics, including attribution design and experimentation methodologies, to drive developer engagement and revenue growth.

Highest-signal resume keywords

Growth MarketingMulti-Channel Paid Media ManagementConversion Rate Optimization (CRO)Product Analytics (PostHog, GA4)Search Engine Optimization (SEO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingConversion Rate Optimization (CRO)Attribution DesignExperimentation MethodologiesSearch Engine Optimization (SEO)Paid Media ManagementRevenue Metrics AnalysisMQL/MQA GenerationStatistical AnalysisBudget Management

Soft Skills

Player/Coach MindsetExecution and LeadershipCollaboration

Tools & Technologies

PostHogGA4Hex

Industry Keywords

Developer ToolsAPI-FirstTechnical B2B SaaSSelf-Serve RevenueUsage-Based Revenue

About the role

Key responsibilities & impact

Own self-serve revenue growth: build and run the marketing engine that reaches developers at scale, moves them from first touch to signup, first credit purchase, and expanding usage.
Plan and buy paid media across channels developers respect: search, social, newsletter and podcast/creator sponsorships, audio, OOH, and event sponsorships, spanning awareness and direct response. You own the budget and the agency/vendor bench.
Own the AEO/SEO roadmap for openrouter.ai: classic organic search plus answer-engine visibility, executing with content, engineering, and outside specialists.
Run conversion optimization on key pages and flows (homepage, model pages, pricing, signup, credit purchase) in partnership with product and engineering, on a standing experimentation cadence.
Own measurement for all paid activity: attribution design, incrementality and holdout testing, channel reporting, and the quarterly forecasting and planning cycle for the paid budget.
Support enterprise demand gen as an execution and thought partner: MQL/MQA generation programs and the measurement connecting marketing touches to pipeline.

Requirements

What you’ll need

8+ years in growth or performance marketing, including meaningful time at a developer tools, API-first, or technical B2B SaaS company.
You’ve been directly accountable for self-serve or usage-based revenue (signup, activation, and spend) as your primary metric.
You’ve owned an annual multi-channel paid budget of $5M+, or scaled a program from seven figures into that range, and can walk through your CAC, payback math, and the channels you killed.
Hands-on with the measurement stack: product analytics (PostHog, GA4, Hex, or similar), attribution design, and at least one incrementality or holdout test you designed yourself.
You’ve owned or directed SEO for a technical product, and you have a working point of view on AEO: what changes when the search result is a ChatGPT answer.
You’ve built and run CRO/experimentation programs with real statistical discipline: hypothesis, test design, readout, decision.
Player/coach: comfortable executing solo today and building the function (agencies, contractors, eventual hires) as it scales.

Benefits

Comp & perks

Professional development opportunities