OpenRouter

Lifecycle Marketing Lead

OpenRouter

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own onboarding, activation, and early lifecycle performance. Design and continuously improve the new user journey to reduce time-to-first-value, increase repeat usage, and drive early adoption of core product capabilities across API and dashboard experiences.
  • Build and operate lifecycle programs driven by product usage. Own lifecycle strategy across welcome, activation, engagement, expansion, and reactivation. Translate product events and usage thresholds into triggered journeys across email and in-product channels, partnering with an agency for design and execution where appropriate.
  • Run experiments that compound product-led growth. Design, execute, and analyze experiments using tools like PostHog to improve conversion, adoption, and retention. Maintain a focused experimentation cadence tied to clear lifecycle and revenue outcomes.
  • Support PLG-to-sales motions with high-quality signals. Define and operationalize signals that identify high-potential accounts based on usage behavior, and build automated flows that enable the BD team to engage with the right context at the right time.
  • Define, measure, and communicate lifecycle success. Establish clear lifecycle metrics and benchmarks (activation signals, engagement patterns, retention and reactivation rates), and use them to inform priorities, trade-offs, and ongoing optimization.
  • Partner cross-functionally to ship the journey. Work closely with product, engineering, data, and sales to align on lifecycle priorities, influence instrumentation and product surfaces, and ensure lifecycle systems reflect how customers actually use OpenRouter.

Requirements

  • 7-10 years of experience in lifecycle marketing, growth marketing, product growth, or adjacent roles—ideally in PLG or developer-focused products.
  • Strong analytical instincts and experience working directly with product usage data and experimentation.
  • Hands-on experience with lifecycle and experimentation tooling (e.g. email platforms, marketing automation, PostHog or similar).
  • Track record of working directly with engineers, designers and analysts to bring projects to life.
  • Clear understanding of how onboarding, activation, and lifecycle systems drive product-led growth.
  • Comfort owning strategy while executing tactically in an early-stage, evolving environment.
  • Strong cross-functional communication skills and ability to work effectively with product and engineering partners.
Benefits
  • Competitive compensation, including base salary and equity.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketinggrowth marketingproduct growthdata analysisexperimentationonboardingactivationretentionengagementre-engagement
Soft Skills
analytical instinctscross-functional communicationstrategic thinkingtactical executioncollaborationinfluencingproject managementproblem-solvingadaptabilitycustomer focus