OpenLoop

VP, Marketing, eComm

OpenLoop

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Build and Lead: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analysts.
  • Channel Management: Execute and manage complex campaigns across multiple channels, including Meta, Google, and Affiliates.
  • Life Cycle Marketing: Own the full customer journey, including email, SMS, and abandoned cart recovery strategies.
  • Creative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize results.
  • Advanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical models.
  • AI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovation.
  • Strategic Growth: Own demand generation analytics and "activation" campaigns to drive revenue from new customers.
  • Collaboration: Partner cross-functionally within our relatively flat organizational structure to bring new ideas to the table.

Requirements

  • 10+ years of marketing experience, heavily focused on Direct-to-Consumer (DTC) or E-commerce environments.
  • Proven experience in AI-driven marketing operations is a requirement for this role.
  • Deep experience with metrics such as CAC, LTV, and payback periods, with the ability to use advanced modeling to drive these levers.
  • Recent experience (within the last 3 years) executing campaigns directly within ad platforms and marketing automation tools.
  • Proven ability to work independently and a comfort with "creating the path" rather than just walking it.
  • Strong ability to communicate clearly across the team and at executive levels.
  • Experience in the Healthcare or Telehealth industry.
  • Previous agency experience is a plus.
Benefits
  • Medical, Dental, and Vision plans
  • Flexible Spending/Health Savings Accounts
  • Flexible PTO
  • 401(k) + Company Match
  • Life Insurance, Pet insurance, and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingcampaign managementlife cycle marketingemail marketingSMS marketingMedia Mix Modelingincrementality testingadvanced statistical modelsAI-driven marketing operationsdemand generation analytics
Soft Skills
leadershipcollaborationcommunicationindependencecreativitystrategic thinkinganalytical thinkingteam managementproblem-solvinginnovation