OpenLoop

Web Designer – Front End, Marketing & Branding

OpenLoop

full-time

Posted on:

Location Type: Hybrid

Location: Des Moines • Iowa • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Own the design and iteration of multiple websites across the OpenLoop brand and company partners.
  • Design branded, high-converting landing pages for marketing campaigns.
  • Work closely with our conversion rate optimization team. You’ll dive deep into the data to understand what’s working, what’s not, and create new designs to drive rapid growth.
  • Work closely with the web development team to ensure designs are accurately translated into code. Be obsessive about quality and site performance.
  • SEO is critical to our business. You will work with our SEO team to design with site speed and structure in mind.
  • Design digital image ads for platforms like Instagram and LinkedIn.
  • Work collaboratively with the design team to support other projects, including printed materials such as sales brochures, presentations, product labels, posters, fliers, and direct mail materials (branded boxes, post cards, etc) as needed.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in Graphic Design, Web Design, Visual Communications, or a related field required.
  • 5+ years of front end web design experience focused on websites and landing pages.
  • Proficiency with CMS platforms (Webflow, WordPress), Figma, and Adobe Creative Suite.
  • Strong analytical mindset; able to leverage engagement and conversion data to optimize user journeys.
  • Experience with conversion rate optimization in high-volume environments preferred.
  • Excellent communication skills with the ability to collaborate across teams and clearly articulate ideas.
  • Self-starter comfortable creating structure in a fast-paced, evolving environment.
  • Experience in startups or high-growth organizations is highly desired.
  • Ideally you have a background in eCommerce, HubSpot landing pages/emails, or digital ad design.
  • Familiarity with healthcare marketing strategies is a strong plus.
Benefits
  • Medical, Dental, and Vision plans
  • Flexible Spending/Health Savings Accounts
  • Flexible PTO
  • 401(k) + Company Match
  • Life Insurance, Pet insurance, and more

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
front end web designlanding page designconversion rate optimizationSEOdigital ad designgraphic designweb designvisual communicationsdata analysisuser journey optimization
Soft skills
analytical mindsetcommunication skillscollaborationself-starteradaptability
Certifications
Bachelor’s degree in Graphic DesignBachelor’s degree in Web DesignBachelor’s degree in Visual Communications