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Channel Marketing Manager
OpenCVChannel Marketing Manager leading partner-focused marketing initiatives that drive pipeline growth at Open Systems. Collaborating closely with Sales and Partner Management to optimize marketing strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated partner marketing campaigns, managing co-marketing initiatives, and optimizing lead generation programs. Proficient in marketing automation, CRM processes, and campaign analytics to drive results in B2B marketing environments.
Highest-signal resume keywords
Channel Marketing ExperienceDemand Generation ExpertiseMarketing Automation ProficiencyHubspot ExperienceLead Scoring Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationCampaign ManagementMQL and SQL QualificationLead NurturingWorkflow AutomationCampaign AnalyticsReporting
Soft Skills
Stakeholder ManagementAnalytical MindsetExcellent CommunicationProject ManagementCross-Functional Collaboration
Tools & Technologies
HubspotCRM SystemsMarketing Automation Tools
Industry Keywords
B2B MarketingPartner EcosystemsIndirect Sales Channels
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Develop and execute integrated partner marketing campaigns
- Manage co-marketing initiatives with distributors, resellers, and strategic partners
- Support partner enablement with marketing assets and campaign toolkits
- Coordinate webinars, events, digital campaigns, and content syndication activities
- Drive lead generation programs across partner channels
- Define and optimize MQL and SQL qualification criteria
- Manage lead nurturing and marketing automation workflows
- Ensure smooth lead routing and handoff processes between Marketing, Sales, and Partners
- Monitor pipeline contribution and campaign ROI
Requirements
What you’ll need- Experience min 3+ years of experience in Channel Marketing, Demand Generation, or B2B Marketing
- Experience working with indirect sales channels and partner ecosystems
- Strong understanding of marketing automation and CRM processes
- Hands-on experience with Hubspot
- Experience with lead scoring, lifecycle stages, and workflow automation
- Familiarity with campaign analytics and reporting
- Strong stakeholder management skills
- Analytical and data-driven mindset
- Excellent communication and project management skills
- Ability to work cross-functionally in an international environment
Benefits
Comp & perks- Caring PASSIONATELY about keeping our customers safe – We’re dedicated to solving problems. Whatever it takes.
- Thinking UNCONVENTIONALLY to stay ahead – The world never fails to surprise us. So let’s surprise it first.
- Doing the hard work to make things SIMPLE – Craft and hone something that delights in its simplicity.
- Working COLLABORATIVELY to build success – The power of the team will always make us faster and better.