Opencast | B Corp™

Marketing Executive

Opencast | B Corp™

full-time

Posted on:

Location Type: Hybrid

Location: Newcastle • 🇬🇧 United Kingdom

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Salary

💰 £34,000 - £42,000 per year

Job Level

Mid-LevelSenior

About the role

  • Plan and deliver B2B marketing campaigns across digital channels (website, email, social media, events).
  • Managing day-to-day tasks and acting as a first point of contact for both internal work and with external suppliers.
  • Develop and execute targeted ABM campaigns, including researching target accounts, creating tailored content, and tracking engagement.
  • Collaborate with sales and account management teams to align marketing activities with business development goals.
  • Create and optimise content for multiple platforms (blogs, case studies, email campaigns, social posts) to engage prospective and existing clients.
  • Create and manage sales enablement materials to support business development, including but not limited to presentation decks and case studies.
  • Use data analytics and CRM tools (e.g. Salesforce, HubSpot) to measure campaign effectiveness and report on KPIs.
  • Help maintain and update the company website, specifically focusing on content updates, basic on-page SEO and monitoring website to improve visibility and engagement.
  • Manage and grow Opencast’s social media presence by creating, scheduling and optimising content.
  • Support the organisation of events, conferences, webinars, and prepare materials to support BD engagement and sponsorship at external events.
  • Stay up to date with B2B marketing trends, tools, and best practices, especially in the technology and consultancy sector.
  • Be a guardian of the Opencast brand and culture in all communications.

Requirements

  • Experience in a B2B marketing role, ideally within a digital, technology, or professional services environment.
  • Understanding of account-based marketing principles and experience supporting ABM campaigns is highly desirable.
  • Strong written and verbal communication skills, with the ability to create engaging content for a professional audience.
  • Familiarity with digital marketing tools (e.g., CRM, email marketing, social media management, analytics platforms).
  • Experience with project management tools (e.g. Jira)
  • Experience with Salesforce CRM is advantageous but not essential.
  • Experience using CMS platforms to update and manage website content
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Highly organised, proactive, and able to manage multiple tasks and deadlines.
  • Collaborative team player, comfortable working with colleagues across marketing, sales, and delivery teams.
  • Degree in Marketing, Communications, Business, or a related field is preferred.
Benefits
  • Flexible working arrangements and a positive, inclusive culture.
  • Generous annual leave, pension, health scheme, and family-friendly benefits.
  • Ongoing learning and development (courses, conferences etc.)
  • The chance to make a real impact - on our clients, our business, and society.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingaccount-based marketingcontent creationdata analyticsSEOproject managementcampaign managementsales enablementdigital marketingCRM
Soft skills
communicationcollaborationorganisationproactivityanalytical mindsetcontent engagementteam playertime managementadaptabilitycreativity
Certifications
degree in Marketingdegree in Communicationsdegree in Business