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OpenAI

Integrated Marketing Manager – Brand & Customer

OpenAI

Integrated Marketing Manager shaping OpenAI’s brand and customer campaigns for enterprise AI adoption. Connecting customer stories, creative, and go-to-market channels to drive business preference.

Posted 8/14/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $185,000 - $205,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated brand marketing strategies and campaigns, with a strong focus on audience strategy, creative development, and full-funnel measurement. Proficient in leveraging AI tools to enhance insights and execution while managing significant marketing investments.

Highest-signal resume keywords
Integrated Marketing LeadershipBrand Marketing StrategyAI Tools UtilizationStakeholder EngagementFull-Funnel Measurement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Brand MarketingProduct MarketingAudience StrategyCreative DevelopmentChannel PlanningCampaign ExecutionBudget ManagementData AnalysisMarket ResearchPerformance Measurement
Soft Skills
Strategic JudgmentIndependent LeadershipRelationship BuildingStorytellingCommunication
Tools & Technologies
AI ToolsMarketing Automation PlatformsAnalytics SoftwareCRM SystemsSocial Media Management Tools
Industry Keywords
Business-to-Business MarketingGo-to-Market StrategyCustomer EngagementBrand SentimentDemand Generation

About the role

Key responsibilities & impact
  • Lead integrated brand marketing strategies and campaigns for enterprise buyers and business decision makers
  • Synthesize audience research, cultural and competitive context, product truth, customer proof, and business priorities into positioning and creative briefs
  • Extend campaigns across paid, owned, earned, social, field, and sales channels
  • Connect brand, creative, customer marketing, communications, media, growth, demand generation, and field activation into a coherent audience journey
  • Use AI to uncover insights, experiment with storytelling formats, and accelerate execution
  • Increase unaided awareness, consideration, purchase preference, and positive brand sentiment among priority business audiences
  • Build customer relationships through storytelling and demonstrate enterprise transformation
  • Contribute across business campaigns, product launches, and other priority market moments

Requirements

What you’ll need
  • Significant experience leading integrated marketing, product marketing, brand marketing, or business-to-business go-to-market programs
  • Strong strategic judgment
  • Senior stakeholder credibility
  • Ability to lead independently through ambiguity
  • Demonstrated ownership of brand and commercial outcomes, including awareness, consideration, purchase preference, sentiment, adoption, pipeline, or revenue
  • Strong command of positioning, audience strategy, creative development, channel planning, and full-funnel measurement
  • Experience managing significant marketing investments, including budgets or portfolios up to $100M
  • Active, forward-looking relationship with AI
  • Experience using AI tools to improve insight, experimentation, execution, and learning
  • Customer-facing experience pitching executive stakeholders
  • Ability to translate enterprise customer outcomes into brand campaigns

Benefits

Comp & perks
  • Equity
  • Performance-related bonus(es) for eligible employees
  • Medical, dental, and vision insurance for you and your family
  • Employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
  • Paid medical and caregiver leave (up to 8 weeks)
  • Flexible PTO for exempt employees
  • Up to 15 days annual PTO for non-exempt employees
  • 13+ paid company holidays
  • Multiple paid coordinated company office closures
  • Paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend
  • Daily meals in offices
  • Meal delivery credits as eligible
  • Relocation support for eligible employees
  • Charitable donation matching
  • Wellness stipends
  • Immigration and sponsorship support may be provided based on individual circumstances