Employer Brand Manager

OpenAI

Employer Brand Manager shaping OpenAI’s talent narrative for frontier AI research and deployment. Building campaigns, content systems, and candidate experiences to attract research, engineering, and other mission-critical talent.

Posted 8/5/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesSeniorLead💰 $190,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in employer branding and talent marketing, with a strong ability to translate complex technical narratives into compelling stories. Proven track record in building scalable content systems and measuring brand impact across diverse audiences.

Highest-signal resume keywords

Employer BrandingTalent MarketingContent StrategyData-Driven InsightsAI-Native Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyResearch CommunicationsRecruitment MarketingContent CreationAudience AnalysisNarrative DevelopmentMeasurement and AnalyticsTechnical WritingEditingStakeholder Influence

Soft Skills

Trust BuildingSound JudgmentCollaborationCommunicationCreativity

Tools & Technologies

AI ToolsContent Management SystemsAnalytics PlatformsRecruitment SoftwareMarketing Automation Tools

Industry Keywords

High-Growth StartupsEstablished OrganizationsEmployer Brand CapabilityCandidate ExperienceExternal Agencies

About the role

Key responsibilities & impact

Lead OpenAI’s employer brand strategy for the full range of talent needed, anchored in its identity as a frontier research lab
Build a distinctive “why OpenAI / why now” narrative translating culture, technical ambition, and impact into credible stories
Use candidate, employee, recruiter, and market insights to sharpen audience priorities, positioning, content, and candidate experience
Create and lead a scalable content and enablement system spanning the careers site, employee stories, job descriptions, outreach, events, closing materials, and recruiter and leader guidance
Ensure the external brand promise holds throughout the candidate journey, from first impression through onboarding
Measure brand perception, audience engagement, candidate understanding and experience, and recruiting impact
Build an AI-native operating model across Recruiting, Communications, Marketing, Brand, Recruiting Operations, Legal, and external partners
Remain immersed in OpenAI research and applied branches to ensure the external brand resembles internal culture and ethos

Requirements

What you’ll need

7+ years of experience in employer branding, talent marketing, research communications, recruitment marketing, brand strategy, or a closely related field
Experience across high-growth startups and larger, more established organizations
Experience building an employer brand capability from the ground up
Ability to translate strategy into durable systems, content, and operating practices
Ability to build trust with technical leaders and ask technically informed questions
Exceptional writing and editing skills
Ability to translate fast-moving technical work into accurate, credible, and compelling narratives without oversimplifying
Experience using research and data to define audiences, identify perception gaps, prioritize investments, and measure recruiting impact
Track record of influencing senior technical stakeholders
Sound judgment in high-stakes, high-scrutiny environments where narrative accuracy, approvals, and discretion matter
Experience leading external agencies or creative partners from brief through delivery
AI-native mindset, including active experimentation with AI tools and judgment about human perspective and accountability
Ability to work from a US office three days per week for the hybrid arrangement

Benefits

Comp & perks

Equity
Performance-related bonus(es) for eligible employees
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
Paid medical and caregiver leave (up to 8 weeks)
Flexible PTO for exempt employees
Up to 15 days annually for non-exempt employees
13+ paid company holidays
Multiple paid coordinated company office closures throughout the year
Paid sick or safe time
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend
Daily meals in offices
Meal delivery credits as eligible
Relocation support for eligible employees
Charitable donation matching may be provided
Wellness stipends may be provided
Reasonable accommodations for applicants with disabilities