Product Marketing Manager

OpenAI

Industry Product Marketing Manager shaping AI adoption strategies in key sectors like Gov & Edu, CPG & Retail, and Healthcare at OpenAI. Leading product messaging and market engagement initiatives.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $227,000 - $264,000 per yearWebsite

About the role

Key responsibilities & impact

Own positioning and messaging for OpenAI’s industry offering for either Gov & Edu, CPG & Retail, Professional Services, or Healthcare & Life Science, and related product surfaces
Build field-ready assets for account directors, solution engineers, industry leaders, and executive audiences, including first-call decks, one-pagers, use-case libraries, customer stories, and proof-point packages
Translate frontier model capabilities into simple, accurate, and defensible GTM language for senior enterprise buyers and industry practitioners
Partner with Product, Research, Policy, Legal, Comms, Partnerships, Customer Success, and GTM to coordinate launches, claims, proof points, enablement, and customer-facing guidance
Develop campaigns and activation programs across launches, blogs, webinars, roundtables, executive briefings, conferences, customer proof, and account-based motions
Turn customer deployments, field signal, and partner feedback into approved stories, evidence, ROI narratives, and repeatable industry use cases
Serve as the connective tissue for the industry marketing workstream, keeping priorities, owners, launch readiness, open questions, and executive updates clear
Maintain a high bar for accuracy, governance, customer trust, and responsible marketing in a sensitive and fast-moving category

Requirements

What you’ll need

Have 8+ years of experience in product marketing, industry marketing, vertical marketing, enterprise GTM, or adjacent B2B technology roles
Previous PMM experience in either Gov & Edu, CPG & Retail, or Healthcare & Life Science, or another regulated/high-trust vertical
Have experience marketing technical enterprise products to industry, developer, IT, business, operational, or C-suite audiences
Can translate complex model, product, and technical concepts into clear positioning, field assets, and customer-facing narratives
Have strong cross-functional program leadership instincts and can drive work across Product, GTM, Comms, Partnerships, Policy, Legal, Customer Success, and Research
Use customer evidence, field signal, product usage, market research, and competitive context to sharpen strategy and prioritize work
Have experience building GTM programs, operating rhythms, or new playbooks in ambiguous, high-velocity environments
Bring strong writing, messaging, and editorial judgment, with a high bar for clarity, quality, accuracy, and credibility
Are deeply curious about AI, industry transformation, enterprise adoption, and how new capabilities become real customer value
Think strategically about how industry marketing drives awareness, trust, pipeline, adoption, customer proof, and long-term market leadership
Are highly collaborative and effective at influencing senior stakeholders, field teams, technical teams, and external partners
Execute quickly while maintaining a high-quality bar across messaging, launch work, enablement, customer proof, and campaign execution

Benefits

Comp & perks

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingindustry marketingvertical marketingenterprise GTMGTM programscustomer evidencemarket researchcompetitive analysistechnical enterprise productscampaign execution

Soft Skills

cross-functional program leadershipwritingmessagingeditorial judgmentstrategic thinkingcollaborationinfluencingcuriosityclarityquality assurance