Consumer and Product Communications Manager, Latam

OpenAI

Consumer and Product Communications Manager at OpenAI focusing on product understanding and strategy in LATAM markets. Collaborating with global teams to enhance communications and consumer narratives.

Posted 6/8/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorLeadWebsite

About the role

Key responsibilities & impact

Set and execute the Latam consumer and product communications strategy, aligned with regional priorities and global narratives
Develop clear, accessible narratives that explain the everyday benefits and usefulness of OpenAI’s products, including ChatGPT and Codex, for audiences across Latam
Work with comms leads to turn global launches, product updates, and research into locally relevant stories, campaigns, and media moments
Lead earned strategy for consumer and product audiences across the region, including consumer, technology, lifestyle, culture, and creator media
Identify and build stories that show how people across Latam are using OpenAI’s products in meaningful, practical, and locally relevant ways
Help define the regional approach to consumer education, product storytelling, and creator or influencer engagement, working closely with local teams and relevant global partners
Support local teams in building strong, repeatable consumer communications programmes across priority Latam markets, not just one-off launch moments

Requirements

What you’ll need

10+ years’ experience in consumer, product, or technology communications
Deep experience developing consumer-facing narratives for technology products and translating complex capabilities into clear, relatable benefits
Strong earned media experience, with relationships across consumer, technology, lifestyle, and culture media
A good understanding of how products become part of everyday life, and how communications can help drive understanding, trust, and adoption
Proven experience partnering closely with product, marketing, sales, legal and policy teams
Experience operating at exec level and advising leaders in high-profile, ambiguous environments
Ability to flex confidently across product, consumer, corporate, and policy topics with sound judgement
Experience working in international or regional roles within global companies and complex operating environments
You like building from scratch and shaping how a company shows up with everyday users
You have a creative, audience-first mindset and go beyond traditional product PR and media relations
You are interested in what makes technology feel useful, relatable, and worth adopting in different markets
You care as much about trust and understanding as you do about reach
You are comfortable moving between big regional strategy and the practical work needed to help local teams succeed
You’re comfortable navigating complexity, scrutiny, and fast change
You want to work in a small, senior team where autonomy and judgement really matter

Benefits

Comp & perks

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

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Hard Skills & Tools

consumer communicationsproduct communicationstechnology communicationsearned media strategynarrative developmentproduct storytellingconsumer educationinfluencer engagementmedia relationsrelationship building

Soft Skills

strategic thinkingcreative mindsetaudience-first approachjudgmentadaptabilitycollaborationproblem-solvingcommunicationleadershipnavigating complexity