Growth, Cross Channel Creative

OpenAI

Lead performance creative system driving user growth for OpenAI products. Collaborate cross-functionally to connect in-product and out-of-product experiences.

Posted 5/27/2026full-timeSan Francisco • California • 🇺🇸 United StatesSeniorLead💰 $239,000 - $265,000 per yearWebsite

About the role

Key responsibilities & impact

Own the performance creative system end-to-end across paid, lifecycle, in-product, and creator/influencer channels - defining the operating model that connects strategy, production, experimentation, measurement, learning, iteration.
Set the creative growth strategy and testing roadmap by turning product priorities and business goals into sharp hypotheses, test plans, and creative frameworks that scale across audiences and markets.
Translate insights into high-quality briefs partnering with Product, Data Science, Media, and Marketing to convert user insight + product value + performance signals into clear direction for internal teams, agencies, and creators.
Build compounding learning loops: establish a system where results are captured, codified, shared, and reused (what worked, why, where it generalizes), and where learnings influence both creative output and product/roadmap decisions.
Partner with Product & Engineering to build the AI-powered creative system - shaping requirements and prioritization for AI-powered capabilities (dynamic content, automated asset generation, experimentation tooling, optimization systems, measurement instrumentation).
Raise creative velocity and signals without sacrificing quality: improve cycle time, creative coverage, and experiment quality (clean tests, consistent taxonomy, strong measurement) so decisions get faster and more reliable over time.
Lead cross-functional collaboration and knowledge sharing: align stakeholders, drive decisions, unblock production, and ensure the creative pipeline stays healthy across product lines and launches in alignment with overall marketing messaging
Scale influencer-led performance creative - define how we brief, produce, iterate, and measure creator content as a performance lever

Requirements

What you’ll need

8+ years owning growth outcomes in performance marketing, product-led growth, or growth strategy roles - with a track record of scaling what works (not just launching tests).
A strong creative and analytical hybrid: deep intuition for what performs across platforms *and* the rigor to turn that intuition into testable hypotheses and measurable learnings.
System-builder mindset: you’ve designed or materially upgraded a creative operating system
Expertise in performance creative craft across major channels (e.g., Meta/TikTok/YouTube/Reddit/Search) - hooks, formats, UGC/creator style, narrative structures, fatigue management, localization, and iteration strategy.
High fluency with measurement and experimentation: incrementality mindset, clean test design, interpreting mixed signals, and partnering effectively with DS
Ability to write briefs that produce great work: crisp problem framing, clear audience + insight, concrete creative directions, and unambiguous success metrics.
Experience scaling creator/influencer content for performance - sourcing strategy, creator management, paid amplification, iteration loops, and measurement that ties to growth outcomes.
Comfort with ambiguity and rapid iteration in a fast-moving product environment; strong judgment in balancing short-term performance wins with long-term capability building.

Benefits

Comp & perks

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinggrowth strategycreative operating systemmeasurement and experimentationtest designcreative frameworksinfluencer content scalingdata analysishypothesis testingcreative direction

Soft Skills

cross-functional collaborationproblem framingjudgmentadaptabilitycommunicationstrategic thinkingcreativityanalytical thinkingstakeholder alignmentknowledge sharing