Marketing Analytics Lead

OpenAI

. Define KPIs for campaigns and marketing programs.

Posted 5/22/2026full-timeSan Francisco • California • 🇺🇸 United StatesSenior💰 $187,000 - $260,000 per yearWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Define KPIs for campaigns and marketing programs.
Develop clear measurement frameworks. Implementing full-funnel measurement and attribution tools to inform marketing investment. Providing data and insights that allow the org to assess performance and drive planning.
Design experiments to measure marketing campaign impact
Analyze large data sets, design and perform statistical analysis
Explore marketing or behavioral data to identify trends and key insights that uncover new growth opportunities or areas for efficiency improvements.
Develop dashboards, reports and other ways of enabling the team to answer data questions in a self-serve way.
Lead/participate in xfn collaboration with other analytics and marketing teams.

Requirements

What you’ll need

7+ years experience in a quantitative role navigating a highly ambiguous environment
Experience designing experiments with clear insights utilizing SQL and Python
Experience working with marketing org designing tests (e.g. matched market, holdout/exposed) for campaigns.
Experience defining goals for campaigns and marketing programs.
Experience building measurement plans and capability
Familiar with data sources such as media measurement, web analytics, social listening, and brand lift studies.
Excellent communication skills with demonstrated ability to communicate with marketing and executives.
Nice-to-have: demonstrated prior experience in NLP, large language models or generative AI.

Benefits

Comp & perks

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLPythonstatistical analysisdata analysisexperiment designmeasurement frameworksKPI definitiondashboard developmentdata visualizationfull-funnel measurement

Soft Skills

communicationcollaborationproblem-solvinganalytical thinkingleadershipadaptabilityinsight generationstrategic planningdata-driven decision makingcreativity