Copywriter – Creative Studio

OpenAI

. Lead and shape storytelling across brand campaigns, product launches, product experiences, and integrated creative work .

Posted 4/28/2026full-timeSan Francisco • California • 🇺🇸 United StatesSeniorLead💰 $216,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and shape storytelling across brand campaigns, product launches, product experiences, and integrated creative work
Own narrative direction for key initiatives and creative workstreams
Translate OpenAI’s products, features, and use cases into emotionally resonant, human-centered narratives
Develop campaign concepts, launch narratives, messaging frameworks, and story arcs that align with brand strategy
Write across launch moments, product pages, social, CRM, web, onboarding, lifecycle, and other touch points
Build scalable voice systems that create consistency across channels while preserving craft
Partner deeply with design, motion, production, product, marketing, comms, engineering, and agency teams to bring ideas to life
Collaborate cross-functionally to ensure narrative consistency, clarity, and impact
Manage multiple complex projects simultaneously with clarity and confidence
Evolve and steward OpenAI’s voice and tone across channels and experiences
Present work confidently to senior leadership and provide strategic narrative input into campaign planning and creative development
Raise the standard of writing craft across the organization, championing simplicity, precision, and obsessive attention to detail

Requirements

What you’ll need

Have 7+ years of experience in copywriting at top-tier in-house brands, creative agencies, or design-led companies
Are a senior creative storyteller with experience leading narrative strategy for campaigns, launches, and brand initiatives
Have proven experience writing for product experiences, digital surfaces, lifecycle moments, and major launches
Have exceptional taste and a portfolio demonstrating clarity, restraint, emotional intelligence, and world-class craft
Have strong strategic instincts paired with meticulous execution
Have deep fluency in product storytelling and the ability to simplify complex technology into compelling human benefits
Are a strong conceptual thinker with exceptional writing craft
Have experience partnering cross-functionally with creative, product, strategic, and technical teams
Can operate autonomously, drive clarity in ambiguity, and move work forward in fast-paced environments
Can balance creative ambition with clarity, precision, accessibility, and decisiveness
Have strong project ownership and organizational skills
Have an excellent sense of voice, tone, rhythm, and structure.

Benefits

Comp & perks

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingnarrative strategycampaign conceptsmessaging frameworksstory arcsproduct storytellingwriting for digital surfaceswriting for lifecycle momentswriting for major launchesvoice systems

Soft Skills

strategic instinctsemotional intelligenceconceptual thinkingproject ownershiporganizational skillsclarity in ambiguityattention to detailcollaborationconfidence in presentationcreative ambition