Performance Marketing

• Designing and executing global paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth
• Leading growth experiments and A/B testing - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks
• Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms
• Managing full-funnel performance metrics, from reach/engagement to LTV/CAC, and identifying new opportunities for efficiency and scale
• Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys
• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets
• Expanding growth channels and market coverage, with attention to localization and regional performance nuances
• Driving influencer and creator partnerships as part of the paid and organic growth mix
• Collaborating with product teams to improve in-product conversion and onboarding flows
• Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact

Performance Marketing, Growth Optimization

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