Growth Lead
OpenAI
full-time
Posted on:
Location Type: Hybrid
Location: Delhi • 🇮🇳 India
Visit company websiteJob Level
Senior
Tech Stack
SQL
About the role
- Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments.
- Leading growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.
- Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.
- Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale.
- Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.
- Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.
- Expanding growth channels and market coverage, with attention to localization and regional performance nuances.
- Driving influencer and creator partnerships as part of the paid and organic growth mix.
- Collaborating with product teams to improve in-product conversion and onboarding flows.
- Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.
Requirements
- 8+ years of experience in growth optimizations, growth marketing, performance marketing, or product growth, or product strategy and operations experience, ideally in hyper-growth tech companies.
- Proven ability to launch, scale, and optimize paid channels.
- Strong analytical skills and proficiency with measurement and funnel optimizations. (BI, SQL, experimentation, statistically rigorous testing, conversion optimizations).
- Experience with AI-driven marketing tools, creative ops engineering, and workflow automation.
- Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.
- A test-and-learn mindset and comfort with fast-paced, ambiguous environments.
- Excellent cross-functional communication skills and stakeholder management experience.
Benefits
- Travel as needed for key cross-functional sprints and regional collaboration
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth optimizationgrowth marketingperformance marketingproduct growthA/B testingmeasurement frameworksconversion optimizationattribution modelsSQLworkflow automation
Soft skills
analytical skillscross-functional communicationstakeholder managementtest-and-learn mindsetadaptability