Regional Sales Manager – West

Open Farm Pet

Sales Manager driving regional growth for Open Farm's premium pet food and treats. Leading in-store execution and developing partnerships with retail chains in the West region.

Posted 4/28/2026full-timeRemote • California • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Drive Regional Chain Growth: Meet and exceed regional sales targets within the designated strategic chain by driving disciplined launch execution, strong store-level adoption and effective training penetration.
Launch Execution Leadership: Lead the rollout and sustained activation of Open Farm across assigned stores, ensuring reset accuracy, merchandising compliance and promotional execution standards are consistently met.
Performance Accountability: Monitor store-level sales trends and execution quality, proactively identify opportunities to strengthen sell-through, correct gaps, and improve overall chain performance.
KPI Discipline: Maintain accountability to defined performance metrics including store coverage, training frequency, reset compliance, sales growth targets and timely CRM documentation.
Strategic Alignment: Execute consistently in alignment with Open Farm’s national priorities and the strategic objectives of the designated retail partner.
Strengthen Regional Partnerships: Build and maintain productive relationships with district managers, store manager and retail teams to support sales growth, execution consistency and long-term partnership alignment.
Education as a Sales Lever: Develop and deliver structured training programs, including full-store trainings, district presentations, lunch-and-learns and launch sessions, designed to improve product knowledge, drive advocacy and increase sell-through.
In-Store Execution Excellence: Ensure planogram compliance, promotional integrity, and merchandising standards are consistently upheld across assigned locations.
Proactive Problem Solving: Identify and address in-store execution challenges, partnering with Territory Sales Managers and cross-functional teams to resolve issues quickly and protect sales performance.
Event Participation & Execution: Support grand openings, district meetings, in-store activations and promotional initiatives through disciplined on-site execution aligned with national account strategy.
Field Intelligence & Reporting: Provide structured post-visit and post-event reporting to National Accounts leadership, highlighting execution trends, competitive activity, store feedback, and actionable growth opportunities while maintaining disciplined CRM documentation.
Collaborative Partnership: Partner closely with Director, National Accounts and Territory Sales Managers to align travel plans, share store insights, and ensure cohesive execution across the market.
Operational Accountability: Ensure all field activity reflects Open Farm’s standards for professionalism, accuracy, and alignment with company initiatives.
Trade Management: Manage regional trade and travel budgets with accountability to ROI and margin objectives.

Requirements

What you’ll need

Demonstrates ability to drive measurable sales growth within a retail account or defined region, with clear accountability to performance targets and execution standards.
Strong background in field execution, merchandising compliance and retail operations within structured retail environments.
Proven experience delivering structured trainings and presenting to district and store level leadership with confidence and clarity.
Exceptional interpersonal skills with the ability to build productive relationships across multiple levels of retail leadership.
Strong organizational discipline and ability to manage extensive travel, high store volume, competing priorities, and field execution schedules effectively.
Demonstrates ability to anticipate execution gaps, surface field insights proactively, and operate with limited direction in a fast-paced launch environment.
Competence in Excel, PowerPoint and CRM systems to support disciplined reporting, structured communication, and data-driven decision-making.
Previous experience within the pet industry and/or supporting strategic retail chains is considered a strong asset.
Demonstrates ownership of trade and field activation budgets with measurable ROI accountability.
Strong financial acumen, including experience prioritizing investments, evaluating effectiveness, and making disciplined allocation decisions that protect margin.
Experience building structured trade programs within defined budget parameters to drive retail engagement and sell-through.
Proven stewardship of travel and expense budgets with disciplined cost management.

Benefits

Comp & perks

Health insurance
Training programs
Flexible working schedule
Paid time off
Opportunity for growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales growthmerchandising compliancefield executionstructured trainingdata-driven decision-makingtrade managementbudget managementKPI accountabilityplanogram complianceperformance metrics

Soft Skills

interpersonal skillsorganizational disciplineproblem solvingrelationship buildingcommunicationproactive insight generationleadershipexecution consistencyadaptabilitycollaboration