Category Development Manager

Opella

Category Development Manager driving strategy with Target to strengthen Opella's brand. Leading initiatives, supporting talent growth, and embedding sustainability into practices while collaborating closely with the account team.

Posted 5/1/2026full-timeRemote • Minnesota, New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $160,000 per yearWebsite

Tech Stack

Tools & technologies

Switching

About the role

Key responsibilities & impact

Lead initiatives that advance our brands and strengthen our reputation worldwide.
Mentor and uplift emerging talent while pushing your own growth and influence.
Put purpose into practice — embedding sustainability, access and social impact into every decision.
Model the challenger mindset: question complexity, act with integrity and make things radically simple.
Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
Partner with the Target Account Team to drive strategy for new items, promotions, merchandising, and category management.
Lead and support retailer-specific research projects, leveraging macro and shopper insights.
Serve as the primary liaison between Target, Opella CHC HQ, and broker partners.
Develop and support annual account plans, including BCC recommendations, KPM tactics, and strategies.
Provide robust analytical support using customer insights and syndicated data for planning and evaluations.
Manage merchandising excellence through effective planogram placement and competitive monitoring.
Translate consumer and category trends into actionable insights supporting new item launches.

Requirements

What you’ll need

B.A. / B.S. degree required.
MBA preferred.
5 + years of proven delivery in CPG, preferably within OTC/.
Excellent business acumen; proficient category, segment knowledge.
Target selling experience preferred.
RX to OTC switching knowledge preferred.
Experience in working on multi-disciplinary teams and managing significant volume of projects.
Knowledge of syndicated data sources, Circana preferred, Numerator Insights & Promo Intel.
Experience in planogram software systems preferred.
Curiosity and passion for creating breakthrough moments in store merchandising and store operation execution.
Promote and lead with direct, honest, and supportive communication.
Extremely organized, dependable and self-motivated with the ability to excel in a fast-paced environment.

Benefits

Comp & perks

Employees may be eligible to participate in Company employee benefit programs.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

category managementmerchandisinganalytical supportplanogram placementconsumer insightssyndicated dataproject managementOTC knowledgebusiness acumenKPM tactics

Soft Skills

mentoringcollaborationcommunicationorganizational skillsself-motivationintegritycuriositypassion for merchandisingleadershiprecognition

Certifications

B.A. / B.S. degreeMBA