Opella

Brand Manager

Opella

full-time

Posted on:

Location Type: Hybrid

Location: Virginia • Virginia • United States

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About the role

  • Successful implementation of brand strategies through appropriate elements of the promotional mix
  • Contributing to the annual growth planning process
  • Interpret brand performance data, identify and prioritise strategies and actions to better deliver brand positioning and improve brand performance
  • Ability to research and analyze market trends, customer behaviour, and competitor activities to develop insights and strategies for brand activation initiatives
  • Utilise consumer insights to write effective communication briefs
  • Lead the digital strategy working closely with the digital team to develop a clear content strategy that meets the brand's online marketing objectives
  • Develop/Localise campaigns, liaising with legal and Reg teams for approval and Media & Digital for execution with agencies
  • Design and execute innovative activation plans that leverage presence at POS, digital & social media, and other channels
  • Oversee the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presence
  • Work collaboratively alongside the cross-functional brand team (innovation, regulatory affairs, shopper, sales, finance and other Commercial Business Units) to identify risk and opportunities for the brand
  • Liaise with global and regional marketing teams (as required within role) to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts
  • Manage relations with advertising and other external agencies.
  • Optimise brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget
  • Ensure all business and promotional activities comply with relevant acts, legal demands and ethical standards, including ASMI and Opella code of conduct

Requirements

  • Experience at Brand Manager level within the FMCG or Consumer Healthcare industry
  • Experience in Implementing complex marketing programs
  • Managing multiple priorities as needed, on time and to budget
  • Can demonstrate effective application of market research principles, techniques and data
  • Working knowledge of market segmentation, targeting, brand positioning and architecture
  • Ability to provide balanced, directional feedback to agencies to achieve the best outcomes
  • Marketing management experience with ability to trade off the most effective mix of touch points to achieve communications objectives
  • Well-developed financial acumen - Understand financial principles and be comfortable to manage budget
  • Project champion who can lead all relevant parties in flawless execution
  • Autonomy and ability to balance long-term strategic priorities with short-term business needs, team spirit, persuasion, and influence, highly collaborative with all cross-functional partners, flexibility to adapt to the ever-changing business environment.
Benefits
  • Hybrid working- 3 x days onsite/ 2 x days WFH

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategy implementationmarket research principlesROI analysiscampaign developmentdigital strategycontent strategyactivation plans designbudget managementmarket segmentationbrand positioning
Soft skills
collaborationleadershipcommunicationanalytical thinkingflexibilitypersuasioninfluenceproject managementautonomyprioritization