Opella

Brand Manager

Opella

full-time

Posted on:

Location Type: Hybrid

Location: Macquarie Park • 🇦🇺 Australia

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Job Level

Mid-LevelSenior

About the role

  • Successful implementation of brand strategies through appropriate elements of the promotional mix
  • Utilise consumer insights to write effective communication briefs
  • Optimise brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget
  • Manage relations with advertising and other external agencies
  • Interpret brand performance data, identify and prioritise strategies and actions to better deliver brand positioning and improve brand performance
  • Research and analyze market trends, customer behaviour, and competitor activities to develop insights and strategies for brand activation initiatives
  • Work collaboratively alongside the cross-functional brand team through the development of working relationships with (innovation, regulatory affairs, shopper, sales, finance and other Commercial Business Units) to identify risk and opportunities for Telfast
  • Ensure all business and promotional activities comply with relevant acts, legal demands and ethical standards, including ASMI and Opella code of conduct
  • Contributing to the annual growth brand planning process
  • Develop/Localise campaigns, liaising with legal and Reg teams for approval and Media & Digital for execution with agencies
  • Liaise with global and regional marketing teams (as required within role) to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts
  • Design and execute innovative activation plans that leverage presence at POS, digital & social media, and other channels
  • Cross-functional influencing to ensure delivery of marketing strategies and operational requirements
  • Oversee the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presence
  • Lead the digital strategy working closely with the digital team to develop a clear content strategy that meets the brand's online marketing objectives
  • Identify, curate, and adapt marketing concepts and ideas to build a stronger online brand presence and explore relevant digital partnership opportunities to drive customer engagement

Requirements

  • Degree qualified in relevant Business or Marketing field (or similar)
  • Previous Brand Manager, Trade Marketing, or Marketing Insights role within the FMCG or Consumer Healthcare industry
  • Working knowledge of market segmentation, targeting, brand positioning and architecture
  • Use of multiple sources of external and internal data to translate insights into actionable outcomes
  • Ability to trade off the most effective mix of touch points to achieve communications objectives
Benefits
  • Flexible work arrangements
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ROI analysisbrand strategy implementationmarket segmentationbrand positioningdata analysiscampaign developmentdigital strategycontent strategypromotional mix optimizationcustomer engagement
Soft skills
cross-functional collaborationcommunicationinfluencingrelationship managementstrategic thinkinganalytical thinkingproblem-solvingcreativityleadershipadaptability
Certifications
degree in Businessdegree in Marketing