Social Media Specialist

Ookla

Social Media Specialist at Ookla creating content and driving engagement across multiple platforms. Developing strategies for brands like Speedtest and Downdetector, focusing on technical trends and audience engagement.

Posted 5/12/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $60,000 - $83,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute comprehensive social media strategies across Ookla and our corresponding brands: Speedtest, Downdetector, Ekahau, and RootMetrics
Manage and grow our presence across LinkedIn, Twitter, Facebook, Instagram, TikTok, and other relevant platforms
Create engaging, well-researched content that resonates with our technical and consumer audiences
Collaborate with industry analysts and thought leaders to develop compelling thought leadership content
Monitor social media trends and implement innovative approaches to engage our audience
Navigate social media relationships with strategic partners while navigating complex industry dynamics
Analyze social media metrics and provide actionable insights to optimize performance
Develop and manage content calendars across all platforms
Execute and report on paid social media campaigns that drive measurable business results
Create engaging multimedia content including short-form videos for platforms like TikTok and Instagram Reels
Support as necessary additional initiatives driven by the Product Marketing team

Requirements

What you’ll need

2-3+ years experience in marketing, communications, or a related field
Bachelors Degree in Mass Communications or equivalent working experience
Experience managing social media channels, with demonstrated success in growing engagement and audience
Strong content creation skills across various formats (text, image, video)
Experience with video editing software (Final Cut, Adobe Premier, Capcut, Camtasia)
Excellent writing and editing skills with meticulous attention to detail
Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
Team player with strong interpersonal skills and the ability to collaborate effectively across departments
Creative thinker with the ability to generate innovative marketing ideas and strategies

Benefits

Comp & perks

comprehensive medical, dental, and vision coverage
life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
paid holidays
family building and caregiving support
generous Family Care and Parental leave
Fitness Reimbursement
access to wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent creationvideo editingsocial media metrics analysispaid social media campaignscontent calendar managementmultimedia content creationengagement growthaudience developmentmarketing communications

Soft Skills

project managementinterpersonal skillscollaborationcreative thinkingattention to detailtime managementteam playerinnovative thinkingwriting skillsediting skills

Certifications

Bachelor's Degree in Mass Communications