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Senior Product Marketing Manager
OoklaSenior Product Marketing Manager creating compelling narratives for Ookla's connectivity products. Leading a team to ensure effective sales enablement and market positioning.
About the role
Key responsibilities & impact- Define how our products win in priority segments by translating technical data into value-driven messaging for specific buyer personas.
- Act as the 'Voice of the Customer': Synthesize market insights and feedback from Sales to inform product positioning and feature prioritization.
- Ensure our materials address segment-specific pain points and reflect the needs of our key audiences.
- Elevate the quality of sales tools to ensure Sales is perfectly aligned on how to win.
- Move beyond what a product does to why it matters and how it solves a client's most pressing challenges
- Lead and develop a small team, fostering a culture of creative problem-solving.
- Partner with Product and Sales to lead high-impact launches and facilitate cross-departmental training.
- Provide ongoing support to keep product collateral and sales enablement resources up-to-date.
- Explore and utilize AI/ML-driven products and processes that can make our work more efficient and impactful.
Requirements
What you’ll need- 5-7+ years of experience in Product Marketing, preferably within the B2B tech or Telecommunications space
- Expert Storyteller: Proven ability to translate complex topics or data into approachable, easy-to-digest, and persuasive messaging.
- Strategic Mindset: Experience in market segmentation, product positioning, competitive intelligence, and high-level GTM planning.
- Proactive Problem Solver: A self-directed leader who values teamwork and collaboration in a fast-paced environment.
- Management Experience: Demonstrated success in managing or mentoring direct reports.
Benefits
Comp & perks- comprehensive medical, dental, and vision coverage
- life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- paid holidays
- family building and caregiving support
- generous Family Care and Parental leave
- Fitness Reimbursement
- access to wellness programs
- educational support
- mentorship programs
- career development resources
- employee engagement programs
- recognition awards
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingMarket SegmentationProduct PositioningCompetitive IntelligenceGTM PlanningAI/ML-driven ProductsSales EnablementData SynthesisMessaging Development
Soft Skills
StorytellingProblem SolvingTeam LeadershipCollaborationCreativityProactivityCommunication