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About the role
Key responsibilities & impact- Own the Event Strategy and Portfolio
- Build Ontic’s event strategy and calendar across trade shows, hosted experiences, executive dinners, Ontic Summit and other physical experiences.
- Set clear success metrics per event type (pipeline, meetings, target account coverage, engagement, client outcomes) and manage against them.
- Evaluate and prioritize event investments based on audience fit, funnel stage impact, and measurable ROI.
- Define standardized event formats and a scalable “event-in-a-box” approach for repeatable execution.
- Partner across Marketing to ensure physical experiences are integrated with the overall demand generation, client marketing and community strategy.
- Plan and Execute High-Impact Events
- Design high-quality, differentiated experiences that reflect Ontic’s brand and resonate with enterprise security leaders.
- Lead end-to-end execution for priority events—from venue selection and run of show to staffing, on-site delivery, and post-event wrap.
- Own budgets, scope, and vendor execution, negotiating contracts and managing partners without sacrificing quality.
- Build repeatable operating cadences (timelines, checklists, QA gates) so internal teams and external partners execute with confidence.
- Partner with Field Marketing to ensure post-event outcomes: sales engagement playbooks (meetings, VIP flow, follow-up) plus retros that turn learnings into better conversion.
- Own Ontic Summit
- Own the end-to-end strategy and execution of Ontic Summit, evolving it into a category-defining, must-attend experience for the security community.
- Drive programming development, including agenda architecture, session themes, speaker pipeline, rehearsals, and stage-ready content.
- Manage production partners (A/V, stage, experience design, registration, logistics) and ensure a seamless attendee experience.
- Partner across Marketing and cross-functionally on narrative, keynotes, and session content to deliver a cohesive attendee experience.
- Drive Measurement, AI-Enabled Execution, and Cross-Functional Alignment
- Use AI thoughtfully to streamline end-to-end event planning and execution (briefing, vendor coordination, run-of-show, staffing, and QA) while improving targeting and personalization without compromising data quality or brand accuracy.
- Collaborate with Field Marketing to enable account-level activation and engagement at events.
- Define event-level goals and ensure alignment to pipeline and revenue outcomes.
- Collaborate with Demand Gen, Brand/Content, Product Marketing, and Digital to ensure events are integrated into larger campaigns.
- Build strong stakeholder trust through clear plans, crisp communication, and consistent delivery.
Requirements
What you’ll need- 7+ years of B2B event marketing experience, including ownership of large-scale conferences, tradeshows, and owned flagship events
- Proven track record owning complex event portfolios tied to measurable pipeline outcomes (e.g., large-scale conferences, multi-city programs, or high-budget event strategies)
- Strong program management skills are a must: planning rigor, budget ownership, vendor negotiation, and calm execution under pressure.
- Passion to use AI tools to accelerate audience targeting, personalization, content production, and follow-up workflows, without sacrificing quality or accuracy.
- Working knowledge of CRM (Salesforce), marketing automation (Marketo), event/webinar platforms, and basic reporting/BI.
- Excellent cross-functional communication and stakeholder management; able to influence without authority and bring clarity when priorities collide.
- Bonus: experience marketing to enterprise security, risk, investigations, or adjacent B2B categories.
Benefits
Comp & perks- Competitive Salary
- Medical, Vision & Dental Benefits
- 401k
- Stock Options
- HSA Contribution
- Learning Stipend
- Flexible PTO Policy
- Quarterly company ME (mental escape) days
- Generous Parental Leave policy
- Home Office Stipend
- Mobile Phone Reimbursement
- Home Internet Reimbursement for Remote Employees
- Anniversary & Milestone Celebrations
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event strategyevent portfolio managementprogram managementbudget ownershipvendor negotiationpipeline measurementaudience targetingcontent productionevent executiondata quality management
Soft Skills
cross-functional communicationstakeholder managementinfluence without authorityplanning rigorcalm execution under pressureclarity in prioritiesteam collaborationtrust buildingadaptabilityproblem-solving
