Director, Media Relations – Social Media

Ontario Medical Association

Director of Media Relations and Social Media managing OMA's media strategies and team. Leading media relations initiatives and enhancing communication for Ontario’s healthcare advocates.

Posted 7/31/2026full-timeToronto • 🇨🇦 CanadaLead💰 CA$117,480 - CA$124,395 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in media relations, strategic communication, and team leadership, with a focus on developing effective media strategies and fostering collaborative relationships. Proven ability to coach and mentor team members while managing media activities and evaluating departmental objectives.

Highest-signal resume keywords

Media Relations Strategy DevelopmentTeam Leadership and CoachingSocial Media Strategy ImplementationCommunications and Interpersonal SkillsMedia Monitoring and Research Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media RelationsCommunicationsPublic PolicyJournalismMedia Research PracticesSocial Media StrategyNews Release DraftingInterview PreparationCrisis CommunicationBackground Information Gathering

Soft Skills

LeadershipCoachingConflict ResolutionCollaborationInitiative

Certifications & Qualifications

Undergraduate Degree in JournalismUndergraduate Degree in Political ScienceUndergraduate Degree in Public PolicyUndergraduate Degree in CommunicationsUndergraduate Degree in Marketing

Industry Keywords

Health CareMedia MonitoringPolitical IssuesMedia BriefingsStakeholder Engagement

About the role

Key responsibilities & impact

Leading all media activities, including developing media relations strategies and overseeing effective implementation and evaluation as well as managing external vendors.
Working with the team to ensure effective relationships with media representatives, journalists and reporters, bloggers are maintained responding to requests and initiating contacts, managing the delivery of information, building rapport to facilitate favorable exchanges and attention, and providing background information, monitoring social media for response requirements, developing key messages and responses, drafting news releases, letters to the editor, statements, and emails and organizing media briefings.
Overseeing coordination of OMA spokesperson media training in preparation for interviews and news conferences, gathering detailed background information, developing key messages and statements, ensuring spokespeople are properly prepared, and scheduling and attending interviews.
Working collaboratively with peers and ACM colleagues to develop integrated media relations including social media strategies that advance OMA’s strategic priorities.
Identify and implement a social media strategy to increase OMA’s media footprint and to ensure OMA’s positions are included in social conversations.
Leading the development of best-in-class media research practices to learn, apply and share insights as well as integrate with other methodologies available within ACM and the organization.
Monitoring health care and political issues in media across the province, determining potential impacts on OMA business activities and strategies, and identifying opportunities for media coverage and proactive news releases.
Leading and coach direct reports to effectively position the OMA as the voice of Ontario’s Doctors and the go to source of information on the system and the role of doctors.
Hiring, training, motivating and coaching employees as they provide attentive, efficient service to members, assessing employee performance and providing constructive feedback and training opportunities.
Highly collaborative and take the initiative to work with others across the organization while building a culture of positivity, collaboration, and cross-functional teamwork among the media team to ensure a best-in-class media approach is well understood and delivered by the team.
Evaluates progress against planning and delivery of departmental objectives.

Requirements

What you’ll need

Undergraduate degree in journalism, political science, public policy, communications or marketing disciplines with above Diploma or Certificate
10+ years media and/or media relations experience.
10+ years of communications, interpersonal, leadership, coaching and conflict resolution skills.
An experienced compassionate leader who is capable of developing and growing team members.

Benefits

Comp & perks

A work environment whose values are to be respectful, bold, responsive, and transparent in our work and our behaviours
A fantastic opportunity to grow with the team and help shape the strategic direction of the OMA, its members and the health-care system
An organization that is committed to the equity, diversity and inclusion principles of humility, accountability, collaboration, courage and integrity
A commitment to growth and development through paid professional development and continuous in-house learning
A friendly and flexible hybrid work environment
Competitive total rewards package including a hiring salary range of $117,480 - $124,395 plus pension plan and a bonus program
Exceptional group benefits package, including a spending account and a robust wellness program.