Senior Manager – Retention & Lifecycle Marketing

Onnit

Senior Manager driving subscription and loyalty program for Onnit's supplement brand. Leading efforts to enhance customer engagement and retention through various marketing strategies.

Posted 5/12/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $120,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Subscription program performance, including take-up rate, churn, MRR, and 12-month subscriber LTV reported weekly
Lifecycle email and SMS via Klaviyo, end to end
Onnit Tribe loyalty program execution, in partnership with the platform team, on track for Q3 soft launch
Cancel flow, retention offers, win-back, and reactivation programs, with regular diagnostic of what is and isn't working
Subscriber unboxing, milestone moments, and the rituals that make membership feel earned
The connection point between brand, community, ambassadors, and the people who buy
Cross-functional partnership with paid, brand, creative, customer service, and finance

Requirements

What you’ll need

4 to 6 years in retention, lifecycle, CRM, subscription, or community marketing
At least 3 years at a digitally native DTC brand with a meaningful subscription business
Hands-on operator in Klaviyo (flows, segmentation, deliverability, attribution)
Direct experience with subscription platforms (Ordergroove, Recharge, Skio, or similar)
Loyalty program build or operation experience (RIVO, Smile, Yotpo, or similar) is a plus
Track record of measurable subscriber retention or LTV improvement, with the cohort data to prove it

Benefits

Comp & perks

Full medical, dental, and vision benefits
Basic Life Insurance
Immediate 401(k) eligibility with company matching
Unlimited vacation
Paid holidays
Flexible workplace policy
$100/month flexible benefit stipend
Tuition reimbursement
Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retention marketinglifecycle marketingCRMsubscription marketingcommunity marketingsubscriber retentionLTV improvementcohort analysisemail marketingSMS marketing

Soft Skills

cross-functional collaborationpartnershipcommunicationdiagnostic analysiscommunity engagementcustomer service orientationcreative problem solvingorganizational skillsstrategic thinkingproject management