Director of Paid Performance

Onnit

Director of Paid Performance at Onnit Labs overseeing Google and Meta paid acquisition strategies. Responsible for budget management and performance reporting to leadership.

Posted 5/5/2026full-timeRemote • Texas • 🇺🇸 United StatesLead💰 $185,000 - $205,000 per yearWebsite

About the role

Key responsibilities & impact

Paid acquisition strategy and in-platform execution across Google and Meta
New-customer CAC, blended CAC, CAC payback, LTV-to-CAC, subscription attach rate
Testing infrastructure: incrementality, holdouts, geo tests, creative experimentation
Channel mix, budget allocation, and weekly performance reporting to CMO and CEO
Agency relationships once the foundation is rebuilt
Cross-functional partnership with brand, creative, lifecycle, retention, and finance

Requirements

What you’ll need

6 to 8 years in paid media, with at least 4 years at digitally native DTC brands
Demonstrated ownership of paid budgets at $4M+ annually, ideally in subscription or supplement
Hands-on operator in Google Ads (Search, Shopping, PMax) and Meta Ads Manager
Track record of running incrementality tests (geo holdouts, conversion lift, PSA baselines)
Fluency in Shopify, GA4, customer match, server-side tracking, and modern attribution
Experience transitioning paid programs between in-house and agency models

Benefits

Comp & perks

Full medical, dental, and vision benefits
Basic Life Insurance
Immediate 401(k) eligibility with company matching
Unlimited vacation
Paid holidays
Flexible workplace policy
$100/month flexible benefit stipend
Tuition reimbursement
Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid acquisition strategycustomer acquisition cost (CAC)incrementality testinggeo testscreative experimentationbudget allocationperformance reportingrunning incrementality testsserver-side trackingmodern attribution

Soft Skills

cross-functional partnershipagency relationship managementcommunication with CMOcommunication with CEO