Marketing Specialist – Events, Lead Generation

Online Education Services (OES)

Marketing Specialist executing events and lead generation for OES. Overseeing end-to-end event processes and ensuring contribution to lead generation strategy.

Posted 7/1/2026full-timeCape Town • 🇿🇦 South AfricaSeniorWebsite

About the role

Key responsibilities & impact

Plan and deliver virtual and conference-based event activity from briefing through to post-event follow-up.
Manage timelines, deliverables, registrations, logistics, speaker coordination, briefing documents, production schedules, and final execution.
Coordinate external vendors and conference organisers to ensure every element is delivered accurately, on time, and to brand standard.
Drive rigorous event readiness and manage details proactively so execution runs smoothly under pressure.
Important: conference execution will be done remotely – travel is not required.
Coordinate and execute webinars to drive lead generation and engagement for audiences in the UK, US, and AU.
Manage webinar timelines, rehearsals, platform setup, communications, speaker preparation, attendee experience, and live delivery support.
Ensure sessions are professionally run, technically sound, and clearly connected to campaign and lead-generation goals.
Partner with the Head of Marketing and broader team to ensure events and webinars contribute to lead and pipeline targets.
Help connect campaign messaging, audience targeting, event experience, and post-event follow-up into a clear demand generation workflow.
Track deliverables and performance inputs that support reporting on lead generation and marketing contribution.
Spend approximately 30% of your time adapting and repurposing content for events, webinars, sponsorships, and related campaigns.
Ensure content is fit for purpose, audience-relevant, on-brand, and tailored to each event format.

Requirements

What you’ll need

Bachelor’s degree or similar qualification in Marketing, Communications, Events Management, Business, or a related field
Minimum of 3 years’ experience in an events-focused role, ideally within a B2B environment, with ownership of execution.
Experience delivering virtual events/webinars, including platform management, speaker coordination, and working across time zones
Strong understanding of lead generation, with the ability to ensure events and content contribute to qualified leads and pipeline outcomes.
Experience creating or adapting marketing content for campaigns and events
High attention to detail and ability to manage multiple moving parts

Benefits

Comp & perks

Employee Assistance Program (EAP)
Medical allowance
Commute allowance
Flexible work for genuine career-life fit
A healthy and supportive company culture
Generous annual leave
Paid maternity and paternity benefits
Study leave
Professional development and mentoring
Construct Culture Club events
Company funded lunch and drinks every 8 weeks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Event PlanningVirtual Event ExecutionPlatform ManagementSpeaker CoordinationLogistics ManagementCampaign MessagingPerformance TrackingContent CreationB2B MarketingTimeline Management

Soft Skills

Proactive Problem SolvingCommunicationCollaborationTime ManagementDetail Orientation

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Events ManagementBachelor’s Degree in Business