Marketing Specialist

Online Education Services (OES)

Marketing Specialist supporting lead growth and enrolment outcomes at OES for higher education partners. Collaborating with teams to enhance the student acquisition journey.

Posted 5/25/2026part-timeCremorne • 🇦🇺 AustraliaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and deliver agreed marketing initiatives and projects across the full acquisition funnel to support lead and enrolment targets.
Plan, manage, and execute marketing projects end‑to‑end, from creative brief development and stakeholder alignment through to launch and post‑campaign evaluation.
Act as a liaison (alongside the Marketing Manager) between performance, creative, digital, content, and marketing automation teams to ensure smooth, aligned delivery.
Lead creative uplift initiatives, including testing new formats, refining messaging, and enhancing creative performance.
Identify and implement improvements to the student acquisition journey, such as lead magnets, landing page optimisation, and funnel enhancements.
Develop clear, outcomes‑focused creative and media briefs informed by audience insights and performance goals.
Coordinate internal teams and external agencies to deliver campaigns on time, within scope, and to a consistently high standard.
Monitor campaign, creative, and funnel performance, translating insights into actionable optimisation recommendations.
Conduct competitor, market, and audience research to identify opportunities for improved effectiveness and innovation.

Requirements

What you’ll need

Experience across a range of marketing functions
Understanding of customer journeys and the role of creative at each stage
Experience working towards lead or sales targets, with an understanding of cost per lead/cost per acquisition metrics
Exposure to paid media (Google, Facebook) and performance metrics
Strong analytical skills and confidence reviewing creative and campaign results
Knowledge of consumer psychology and customer acquisition principles.
Ability to prepare clear, strategic creative and media briefs
Excellent organisational and stakeholder management skills
Strong attention to detail and ability to juggle multiple projects

Benefits

Comp & perks

Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
Professional development and mentoring
OES Culture Club and events calendar
Health and wellbeing activities
Annual flu vaccinations
Paid parental leave
Purchased leave
Study assistance and leave for eligible employees
Mental health support resources and Employee assistance program (EAP)
Income protection insurance
Access to corporate health insurance rates

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing initiativesproject managementcreative brief developmentcampaign evaluationlead magnetslanding page optimisationfunnel enhancementsaudience insightsperformance metricscustomer acquisition principles

Soft Skills

stakeholder managementanalytical skillsattention to detailorganisational skillscommunication skillscreative performance enhancementinnovationmulti-project managementcollaborationstrategic thinking