Performance Marketing Manager
Online Education Services (OES)
full-time
Posted on:
Location Type: Hybrid
Location: Cape Town • South Africa
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About the role
- Implement and optimise conversion, consideration and awareness performance marketing & advertising campaigns across education brands – driving channel optimization, effective budget management, and opportunity identification
- In partnership with the Marketing and Creative Team, identify and evaluate performance of approved conversion, consideration and awareness creative across multiple criteria including relevant response rates, cost/revenue analysis, Cost per Lead, Cost per Acquisition, qualitative key learnings, and overall results.
- Provide rich performance, vertical and competitor insights to the Head of Performance, Head of Marketing and Creative, and Marketing Managers in a timely way to equip and enrich the performance marketing data.
- Cultivate and utilize media partner relationships to further develop your own skill, as well as drive platform efficiency and best practice utilization.
- Working with Website and Sales teams in lifting quality lead and conversion rates through the end to-end sales funnel analysis aligning to the value proposition of each university.
- Support the Head of Performance Marketing in cultivating a culture of curiosity, innovation and internal capability to deliver outcomes aligned to each specific to each campaign.
- Ensure ad content is relevant and fit for purpose for marketing channels, strategy and audiences, and is utilized effectively.
- Possess a test and learn mindset, presenting rationalized initiatives, and associated methods of reaching the appropriate audiences across the website or marketing channels.
Requirements
- Extensive experience in a performance marketing role including SEM, Social, Video and Display –client or agency side
- At least 2–3 years of hands-on experience with SA360 (Search Ads 360)
- 4-6+ years’ experience in a performance marketing role – client or agency side
- Possess a commercial understanding regarding forecasting, budget setting/management and managing to ROI
- Strong understanding of marketing effectiveness for both media and creative, and long and short-term performance
- Experience and success developing and implementing integrated marketing campaigns with measurable results.
- Experience in online advertising / acquisition campaigns.
- Experience managing AB Testing and onsite web campaign deployment.
- Experience in creative/ad-copy planning, including understanding of creative processes, data utilization, value propositioning and storytelling.
- Experience managing end to end campaign development from awareness through to onsite lead capture and sales conversion.
- Constantly curious, creative and forward-thinking, with a passion for exploring new ideas and approaches.
- Ability to thrive in a dynamic environment and manage multiple priorities effectively.
- Ideally an MBA, Master’s degree in marketing, a Bachelors Degree at minimum.
Benefits
- Employee Assistance Program (EAP)
- Medical allowance
- Commute allowance
- Flexible work for genuine career-life fit
- A healthy and supportive company culture
- Generous annual leave
- Paid maternity and paternity benefits
- Study leave
- Professional development and mentoring
- Construct Culture Club events
- Company funded lunch and drinks every 6 weeks
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingSEMSocial media advertisingVideo advertisingDisplay advertisingSA360budget managementAB Testingonline advertisingcampaign development
Soft Skills
curiositycreativityforward-thinkingability to manage multiple prioritiescollaborationanalytical thinkingcommunicationinnovationproblem-solvingadaptability
Certifications
MBAMaster’s degree in marketingBachelor’s degree